The Best Boutiques in Gangnam, Seoul

Fashion in Korea| © Republic of Korea / Flickr
Fashion in Korea| © Republic of Korea / Flickr
Photo of Linda Dunsmore
24 February 2017

True fashionistas will come to Seoul and be overwhelmed by the shopping opportunities. Sophisticated and hip fashion lovers appreciate the many tree lined alleys of Gangnam. Home to classy boutiques with Instagram-worthy store layouts, Gangnam has become Seoul’s lifestyle hub for upscale fashionistas and those who want to become one. Here are the best boutiques in Gangnam.

Kimmy J

Heejin Kim, the creative force behind Kimmy J, has done what many Korean fashion designers are dreaming of. Her label has taken the worldwide fashion industry by storm. She takes street wear and mixes it with edgy and sophisticated designs. Kimmy J has long been one of the most important brands at Seoul Fashion Week and visiting her store in Gangnam is like heaven on earth for true fashion fans.


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If you are obsessed with streetwear, head straight to this concept store. Located in Apgujeong district, WORKS OUT offers international streetwear labels such as Obey, Carhartt, Brixton and many more. The store is not easy to miss as it is located in a unique building designed by Italian architect Andrea Caputo. WORKS OUT is therefore not only a must visit for fashion lovers, but also for those who appreciate modern architecture.

Rare Market

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This concept store is one of the best established and most trendy in the city. Its owner Dami is the sister of K-Pop God, G-Dragon of BIG BANG, one of South Koreas’ most successful K-Pop groups. The store’s selection of international fashion and lifestyle labels has attracted other celebrities and even international fashion icons who like to stop by and snap up a new piece for their wardrobe. Rare Market does not only boast fine collections of international fashion but also houses Seoul’s first water bar.

Around The Corner

This one of a kind boutique has made its goal to showcase not only upcoming Korean brands but also pieces from emerging international labels. Inspiring clothing paired with exceptional skincare, handmade stationary and even exquisite coffee brands make Around The Corner worth a visit when in Seoul.

532-13 Sinsa-dong, Gangnam-gu, Seoul


Bright and bold colors define the collections of furniture and home decor objects that AVEC 9 has to offer. Customers can choose between a staggering 50 different brands, offering anything from high end furniture to stationery. But the fun doesn’t stop there. AVEC 9 picks up items that enhance our daily life and make it more efficient. If you don’t know what to do on a gloomy Sunday afternoon, head to AVEC 9 and you’ll instantly feel better.

551 Shinsa-dong, Gangnam-gu, Seoul


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Eco-friendly values and handmade items as far as the eye can see. Former sub-brand of Korean retailer and supermarket chain E-Mart, JAJU has become its own separate label with similar realistic price ranges. The flagship store in Gangnam offers high quality home decor and small furniture items. If you cannot make it all the way to Garosugil in Gangnam, one of Korea’s largest department stores, Shinsegae, included JAJU products in their product range and is available throughout the country. If you enjoy socially conscious shopping, we recommend heading to The Beautiful Store.

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