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South Korea’s Seoul Fashion Week is fast becoming the one to watch for style-conscious readers in search of the next big thing. The Culture Trip brings you the 12 South Korean bloggers you should know about.
Regarded as Korea’s number one street style blogger, Pro Fashional Man aka Park Jin Woo is frequently seen at major fashion shows and events, such as Dolce & Gabbana. The blog’s name is a play on “professional,” and this is the type of look Park Jin Woo goes for – classic colors but updated with innovative designs. With an aesthetic that mixes on-trend European styles and modern looks from top Korean designers, Pro Fashional Man is a must-follow for contemporary Korean men’s fashion.
An active blogger since 2006, Your Boyhood, otherwise known as Hung Sukwoo, is one of the leading street style fashion journalists and photographers in South Korea. Based in Seoul, You Boyhood is a photo-documentary style blog that has a more everyday edge and take on contemporary South Korean style. When he’s not blogging, Hung Sukwoo is also the Editor-in-Chief of the quarterly cultural magazine Spectrum, which also promotes Seoul street fashion and culture. He also runs the blog ByeBoy.
Run by Diana Horsfall, Differentcands is a personal blog that highlights the best of street and urban fashion in Korea. Although Diana was born and raised in Kazakhstan, she resided in South Korea for a year before continuing her travels. She is a founder of the International Fashion Bloggers in Korea (IFBK) and continues to work as the Creative Director, Administrator and Photographer for the site. Her fashion blog and social media networks under the name Queen Horsfall share her experiences from her travels and the styles and fashion ideas she has picked up along the way.
Famous for her YouTube channel, Jina Kim is the Director of Duier International, which is a fashion company based in China, and is also a co-founder of IFBK. Her blog and YouTube videos document her personal style and the latest trends. Having studied communications and English literature at Sogang University, Jina Kim also works as a journalist at CJ E&M. Her style is about having fun and making sure her outfits always contain an interesting detail, such as innovative prints or a statement necklace, so her personality can shine through. With a growing number of followers, Jina Kim is one to watch.
Fashion blogger, stylist, model and dancer, Julianne Yoon has many strings to her bow. She is a leading dancer at Little Angels and has been dancing since she was six years old. She moved to Los Angeles where she graduated from the University of California, Los Angeles in world arts and cultures. She began to feature is photoshoots and films, and this sparked her love of fashion and styling. Starting her blog back in 2014, Julianne shares her passion with her followers, regularly updating her profile with her creative ideas. Her style is inspired by the world around her and is ever-changing.
Living and working in Seoul, Yuna Lee maintains her blog Fashion Bunny and Instagram with the latest trends and her own edgy style. Often dressed in monotones of blacks and leathers, Yuna Lee’s style still bears a feminine twist with the inclusion of floral details or cut outs. Her blog is a mixture of street style shots and snippets of her daily travels. She also features the popular looks and designers of Korea in her posts.
Started three years ago, Sol Sol Street Style showcases the very best in South Korean urban fashion. A lookbook of candid portrait shots, Sol Sol captures the unique street style of Seoulites. A mixture of men and women fashionistas, Sol Sol reveals the fashion savvy nature of South Koreans by documenting the outfits of everyday people. A frequenter at Seoul Fashion Week and active on Facebook and Instagram, Sol Sol is one to follow for a comprehensive look at South Korean style.
Blogging as Halo People, Kyunghun Kim uploads snapshots of Korean style in cities such as Seoul ad Daegu, and is a mixture of everyday street style shots and high fashion photoshoots with notable models. This diverse blog encompasses the latest trends and unique styles of South Korea. Consisting of portrait shots, Halo People showcases the very best in Asian fashion. With more than 16,000 followers, Kyunghun Kim is also active on Instagram, sharing similar South Korean fashion finds.
Street photographer and fashion blogger Lee Jaedoo manages the blog JDIN Korea, which also has a Facebook, Tumblr and Instagram page. With nearly 20,000 followers on Instagram alone, JDIN Korea has been documenting South Korean style since 2012. JDIN Korea is comprised of candid and more posed portrait and landscape shots of the people of Seoul. From experimental dress senses to more classic and refined styles, JDIN Korea documents the ever-evolving face of South Korean fashion.
A British photographer living in Seoul, Iamalexfinch captures the everyday street style of Seoul residents, as well as photographing the latest styles for brands such as Stella McCarthy and REEBOK. Since 2014, Alex Finch has been recording Seoul Fashion Week and his work has been featured in Vogue US and on Style.com. Ordinary people and off-duty models are spotlighted on his blog, as well as his Instagram (which has over 41,000 followers). Highly recommended and a must follow for anyone that loves fashion as well as photography.
Blogging on the Korean site Naver, Nanjeong Lee, otherwise known as Llottoll87 is a fashionista, marketer and owner of the online store Second Heaven. With over 35,000 followers on her Instagram, Nanjeong Lee’s blog not only documents her quirky fashion sense but also daily life in South Korea. Street scenes and travel experiences are featured alongside creative outfits that showcase her fun personality. An eccentric fashionista, Nanjeong Lee shows how unique and individual South Korean style can be.