Kasina is one of the most successful concept stores dedicated to streetwear in South Korea. The shop opened its doors in Busan in 1997 and soon after followed with another branch in Seoul. Besides the typical skateboard selection, Kasina also has renowned streetwear brands on offer, including Nude Bones, Stussy and HUF. On top of the vast selection of clothing and accessory items, Kasina perfects the street style theme with the right music and store décor.
30, Eonju-ro, 164-gil, Gangnam-gu, Seoul, South Korea, +82 2 3444 5487
One of the most successful concept stores in the city, Rare Market hasn’t only taken the local fashion world by storm but is also a major success with fans of Korean music. The reason for the latter is that owner Dami has a famous brother, G-Dragon of the most successful K-pop group Big Bang. While this might also be part of why Rare Market has become a major fashion address in Seoul, Dami has shown that she knows all about the latest trends and also isn’t afraid to invent her own.
95-5 Cheongdam-dong, Gangnam-gu, Seoul, South Korea, +82 2 512 3433
If you are looking for some special items to add to your wardrobe, BEAKER might be the right address to do so. Besides amazing brands like Band of Outsiders, Carhartt and Liful, BEAKER also offers special products created with Korean fashion brands that are only available in store. The regular clothing line mostly consists of the latest trends from Paris, New York and, of course, Seoul.
78-6, Cheongdam-dong, Gangnam-gu, Seoul, South Korea, +82 2 543 1270
Stylenanda Pink Hotel
Stylenanda, a popular Korean fashion brand, also owns one of the most exciting concept stores in Seoul’s Myeongdong area. The entire store has the theme of a pink 1950s hotel. The slender building comprises six floors of fun, fashion and beauty products. The first and second floors are dedicated to the brand’s make-up line 3CE while the third and fourth floors have exciting clothing pieces on offer. On the fifth level, visitors can enjoy a drink at the Pink Pool Café or take it to the rooftop on the top level.
Tom Greyhound Downstairs
Highly popular among new fashion enthusiasts in Seoul, Tom Greyhound Downstairs features up-and-coming brands from Korea and the world. The store in Apgujeong offers a wide selection of the latest trends on two floors. You’ll not fail to spot the entrance as it is covered in moss resembling the rabbit hole Alice once fell down from. Once you then set foot into the shop, you’ll be greeted by a Mad Hatter inspired interior and shelves full of trendy fashion.
10-3 Dosan-daero 45-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea, +82 2 3442 3696
Koon With A View
One of the first concept stores in Seoul, Koon With A View opened in 2001 and has become a steady target for the style conscious in the city. The store sells premium brands that are loved and admired by fashionistas. Located in Seoul’s Garosugil district, the store is easy to spot due to the circus themed entrance door and animal statues in the shop windows. Anyone who’s into concept stores absolutely must check out Koon With A View.
Cheong-dam, 21-12 Cheongdam-dong, Gangnam-gu, Seoul, South Korea, +82 2 548 4504
Queen Mama Market
Often dubbed ‘the trendiest concept store in Seoul’, Queen Mama Market seems to have it all. On seven floors, visitors can pick up selected items for gardening, furniture, home décor and high-end women’s and men’s fashion. Moreover, you could spend an entire day at Queen Mama Market and rotate between shopping and relaxing at ‘Manufact Coffee’, the in-store café located on the top floor.
50 Apgujeong-ro 46-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea, +82 70 4281 3372