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Psy put Gangnam on the map, but there’s more to the South Korean capital than its swish shopping district and K-pop stars. Vast markets, brimming with steamed rice cakes and mung-bean pancakes, neon-clad karaoke booths (noreabang) and ornate royal palaces are all part of the intoxicating mix. Book into one of these apartment hotels and you’ll have the freedom, flexibility and choice of location to experience the highlights of Seoul exactly as you’d like.