With 365 days of summer a year, it’s no wonder Singapore has become a fashion blogger’s paradise. Don’t get me wrong, the winter and fall have some great looks, but it’s easier to build up an amazing wardrobe when you only have to shop for one season! And it certainly doesn’t hurt that Singapore has so many Instagram-worthy locations. Here are eight stylish bloggers to follow for all the latest trends.
After graduating from university in Australia and a brief stint with The Smart Local in Singapore, Christabel is now in South Korea, the make-up capital of the world. She describes her style as preppy and girly, heavily influenced by LA-based fashion blog Song of Style. Her popularity comes from her accessibility and girl-next-door attitude; fans appreciate that she seems more like a friend than a video host and celebrity.
A stylish mix of casual, girl-next-door, edgy and sophisticated, Andrea draws upon influences from an international array of fashion magazines. One of her major appeals is her goal to show that you needn’t always shop in the most expensive stores, but rather the key to looking good is confidence. Andrea is also the founder of digital advertising agency DC Creative and was voted Fashion Icon of the Year at the Singapore Social Media Awards 2015.
One-third of the trio behind Love, Bonito, Viola is one of the leading fashionistas on the island. The team from the local boutique curate the largest blogshop in Singapore and are the innovators behind what many Singaporean girls are wearing. Viola classifies her look as classically sophisticated with accents of edgy glamour, often inspired by the cultures and people she meets on her travels.
Another member of the Love, Bonito team, Velda is a fashion icon in her own right, with near-150K fans following her for inspiration. And her own style? Simple looks and high-quality fabrics that leave her looking very classically fashionable. She chalks up the success of Love, Bonito in part to offering designer looks to young Singaporeans – without the hefty price tag.
The final member of the Love, Bonito trio, Rachel’s look is a bit edgier compared to the Tan sisters. Her signature style combines elegant, simple pieces with vibrant, statement jewellery. Getting her inspiration from fashion powerhouses, especially in London, Rachel’s mantra is discover and pick clothes and styles that best fit your body shape.
You may recognise Nellie from her signature pairing of purposefully mismatched designer and high-street looks with killer heels. She has built her brand through a keen eye for street photography and finding the best #ootd (outfit of the day) locations around Singapore. Following her account will lead to serious wanderlust and clothing envy!
Starting her career as a graphic designer, Nicole eventually got her break into media when she covered Seoul Fashion Week a few years ago. This opportunity gave Nicole the chance to work with influential Korean brands and has led to her becoming a contributor to NYLON Indonesia, Buro 24/7 and Her World magazines. Skipping out on the more popular girly styles you often see in Singapore, her look is all leather jackets and 90s-inspired jewellery.
An up-and-comer in the Singapore fashion world, Rachel’s signature look is feminine and fun – think classic clothing pieces decorated with exciting accessories. Her advice to Singaporeans is to be more daring with colours and patterns; she sees too many women dressing exclusively in monochromatic styles.