Malaysia was named the top destination for Muslim travellers in the Mastercard-HalalTrip Muslim Millennial Travel Report 2017. To anyone familiar with Malaysia, this news will bear little surprise!
With around 60% of its local population of the Islamic faith, this beautiful country has no issues opening its doors to the visiting Muslims from across the globe.
The Malaysian tourism industry breaks the common stereotype that Muslim travellers are limited to pilgrimages and faith-centric trips. These days, modern Muslim travellers seek out travel as a way to explore new boundaries and gain fresh experiences.
As a melting pot of culture and experiences, Malaysia allows Muslims to venture into new territories without worry that their beliefs will be challenged.
From modern cities to breathtaking nature escapades and crystal-clear beaches, Malaysia lets travellers explore freely, with the halal experience always kept a top priority by the tourism industry.
The country’s tourism industry has made it a point that halal offerings are seamlessly communicated to Muslim travellers, making it easy for them to gain access to comforts they might have difficulty finding in other countries.
All restaurants are easily marked to indicate whether their offerings are halal. You would be hard-pressed to find another country that can boast the range of cuisines offered by Malaysia.
Asian fare takes precedence yet travellers have a worldwide selection of cuisines – where even cuisines that normally incorporate non-halal ingredients, are adapted to serve the Muslim palate.
Halal tourism is going through a boom with reports estimating that the Muslim traveller segment will be worth a whopping $300 billion by 2026.
With such growth on the horizon, Malaysia is currently leading the pack. But we can soon expect a host of cities rushing to take a page out of Malaysia’s playbook and be welcoming hosts to future Muslim travellers.