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Zozosuit promises a perfect fit every time | © Start Today Co.
Zozosuit promises a perfect fit every time | © Start Today Co.

The ZOZOSUIT Promises Perfect-Fitting Clothes for Online Shoppers

Picture of Alicia Joy
Tokyo Writer
Updated: 6 December 2017

Online shoppers could be saying goodbye to too-tight jeans and ill-fitting tops for good. Japanese online retail company Start Today vows to put an end to common fit problems with its revolutionary ZOZOSUIT.

Like a personal tailor, ZOZOSUIT’s patented technology uses 15,000 sensors to take precise measurements of your body in order to choose clothing suited to your unique shape. The smart suit syncs measurement data to an app through a Bluetooth connection. Once the data is synced, users can order whatever they like from the app or the company’s e-marketplace ZOZOTOWN without having to worry about sizes.

Don’t get too excited though. The company won’t actually tailor the clothes for you, but it can guide you towards clothes that fit your body with perfect fit suggestions. Your ZOZOSUIT’s data will be synced exclusively with data from ZOZOTOWN. The suit was launched to complement the company’s first private label collection, ZOZO, but ZOZOSUIT owners can also shop the other nearly 4,000 brands available on the website. Since ZOZOTOWN is Japan’s largest fashion e-commerce website, there’ll be no shortage of options, and includes familiar Japanese brands such as Beams, United Arrows, and Wego.

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The ZOZOSUIT’s patented technology promises a perfect fit every time | © Start Today Co.

The company launched pre-orders of its ZOZOSUIT on November 22nd in Japan, and it is accepting overseas pre-orders through their global website. Currently, goods on ZOZOTOWN can only be shipped overseas via proxy, but with worldwide orders of the ZOZOSUIT shipping this spring, expect significant changes soon.

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The ZOZOSUIT uses patented sensor technology | © Start Today Co.