Night Pools Are The New Night Clubs For Millennials In Japan

The young women of Japan have found a new way to spend their Friday evenings – poolside. Driven by social media, the “night pool” trend sweeps Japan.

Night Pools

Come evening, girls are donning their best bikinis and heading poolside. The venue of choice is high-end and luxury hotels, but the trend has spawned a pattern of extended pool hours throughout Japan. Proprietors of ordinarily daytime and family-oriented pool facilities hope to profit from the unexpected popularity of nighttime swims. The evening attracts a very different crowd from the daytime, and many venues expect a dramatic increase in customers this year.

https://www.instagram.com/p/BXN2vayhACf/

Trending on social media

https://www.instagram.com/p/BXQShLIHXWi/

It’s a girl thing

Young women are leading the way when it comes to social media trends. While money spent on leisure activities in Japan had declined slightly overall in 2016, the money that girls were spending on their leisure is now on the rise. Thanks in no small part to the allure of social media.

https://www.instagram.com/p/BV-_E2qguqF/

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.