Japan’s most popular mayonnaise brand Kewpie has opened a mayonnaise-themed café in Shibuya for the month of March. On the menu are lunchtimes staples like pizza, pasta and salads but with a mayo twist. Since the pop-up coincides with Easter, the Kewpie Mayo Café will feature plenty of egg-based dishes and an Easter tree in honor of the holiday. The company wants to focus on highlighting the different ways mayonnaise can be incorporated into home cooking, from sautéing and marinating to roasting and garnishing – they’ll even be a mayo pudding for dessert.
Japanese mayonnaise is thick, rich and slightly sweeter than American mayonnaise. This is because the ingredients include egg yolks rather than whole eggs, and rice vinegar, which is less acidic and therefore not as sour as traditional white vinegar. The result is a condiment that goes well with virtually everything, from vegetables and takoyaki to toast and omelets. According to Kewpie, mayo can help enhance the umami flavors of your dishes.
This is the second pop-up Kewpie Mayo Cafe to open at this location. Last year’s also opened in March, just in time for what the company first declared in 2015, was Mayonnaise Day in Japan. March 1st is the anniversary of when Kewpie Corporation first started selling mayonnaise to the public, back in 1925.
If you miss the Kewpie Café Shibuya pop-up, the Nagoya location opens from April 3 to April 30.