Japan Has Its Own KitKat Museum

In September, Japan opened a pop-up KitKat museum, called the KitKat Chocolatory Museum, in honor of the legendary chocolate treat. The KitKat Chocolatory is a specialty KitKat shop found only in Japan, where pure couverture chocolate and gourmet ingredients make up the bulk of the recipes. Hundreds of flavors were on display at the Nescafe in Harajuku until September 25, 2016.
The confectionery market is competitive in Japan. People have high standards and demand innovation and novelty from their brands, which has led to the Japanese KitKat becoming almost unrecognizable from its Western counterparts. Introduced to the market in 1973, Japanese KitKat is set apart not only by the wide variety and uniqueness of its flavors but also by its limited edition products, collaborations with other brands, and fun packaging designs.

http://instagram.com/p/BKxe2-RDs46/

At the pop-up museum, KitKats in every flavor, color, and type lined the walls, popping against the bright white background. Visitors could browse through over 300 KitKat products and purchase their own from a wide range of available flavors, including gotochi KitKats. These gotochi, or regional KitKats, are often special editions sold only in their respective prefectures. The flavors are made with or inspired by local ingredients. As a result, gotochi KitKats have become a popular souvenir, or omiyage, among visitors traveling between regions.

The limited edition museum was honored in the best possible way. KitKat Chocolatory’s Takagi created the luxurious cranberries and crushed almond flavor, called the ‘Everyday Luxury KitKat,’ in honor of the museum’s opening. But sales are not limited to the museum itself; these special edition KitKats can be found at local grocery and convenience stores until supplies run out.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.