airport_transferbarbathtubbusiness_facilitieschild_activitieschildcareconnecting_roomcribsfree_wifigymhot_tubinternetkitchennon_smokingpetpoolresturantski_in_outski_shuttleski_storagesmoking_areaspastar
Explore your world
Cancel
Drugstore | ©  S. / Flickr
Drugstore | © S. / Flickr

7 Japanese Cosmetic Brands You Should Buy

Picture of Lucy Dayman
Updated: 23 November 2017

When it comes to beauty products nobody does it better than Japan. Whether you’re chasing traditional blotting paper, Tokyo fashionista eyeliner or just classic face wash and moisturiser, the nation has it all. The sheer number of products can be a little daunting though, so here’s a shopping guide to the best brands.

Chojyu: the groundbreaker

The creators behind Chojyu have reinvented the way Japan utilises the power of collagen. A protein to help assist with skin repair and to ensure youthful glowing skin, collagen is often consumed similar to a multi-vitamin. However Chojyu thought ‘why not get straight to the source?’, and lo and behold they created one of the their most popular and groundbreaking innovations, the Chojyu Collagen Source Solution Ball. These cotton ball shaped pads are filled with a collagen solution that users apply straight to damp skin for instant hydration.

食飽飽講下#skincare 先! 童顏的秘密2 — #長壽之里 膠原絲蛋白球 My beauty secret to stay at early 20’s – #chojyu concentrated collagen silk ball 已經用左4盒,一個星期2粒, 當精華用 ,我會用#skii 神仙水或,#secretkey 溝開佢,佢會變得黏黏水水,好似精華液咁,然後慢慢印上面,乾左之後妳會feel到塊面緊緊地,好似俾層保護膜包住咁,然後就再揸cream。每次用完第日化妝都貼好多,脫妝情況少哂。 Tonight I will share my makeup collection of loose powder and pressed powder, so stay tuned!😉 #beautysecrets #macaublogger #antiaging #beautyreview #beautytalk #beautybloggers #beautyblogger #beautyaddict #macauig #好物 #makeupcollection #放毒 #skindiaries #pressedpowder #favourite #japanesebeauty #igbeauty #likeforlike #igbeauty #review #serum #essence #collagen #bblogger #bbloggers

A post shared by Dada • 放毒真Angel💜• Macau 🇲🇴 (@dadabbxx) on

Daiso: low price doesn’t mean low quality

Though it has begun to take over the world, for those unaware Daiso is essentially Japan’s version of the typical dollar store, however the quality is arguably much higher. Most Daisos here in Japan stock pretty much everything from food to furniture and a majority of the items are are 100 yen (or 108 when you include tax). It may seem like a bit of a risk to buy your beauty products from a dollar store, however Daiso’s products have constantly been rated as some of the best in terms of quality and, of course, price. If you’re needing to pick something up while travelling through Japan, you can’t really go wrong with this brand.

Kate: Japan’s popular girl

Founded in 1997, Kate has managed to establish itself as the nation’s go-to ‘cool’ make-up. Its accessibility, both in terms of ubiquity and price, mean that you’ll no doubt find a Kate branded eyeliner, lipstick or eyebrow pencil in almost every make-up bag across Japan. Not for the timid, Kate’s make-up has positioned itself to become the embodiment of Tokyo fashionistas, and the brand has become the number one selling name in in the country.

Dr. Ci: Labo: the scientist

Dr. Ci: Labo is the country’s number one clinical brand (which essentially means the products have scientific evidence to back up their claims). With a name like Dr. Ci: Labo, you’d expect their products to work miracles and don’t disappoint. In terms of quality you can’t get much better than these guys. Sensitive skin or delicate pores? Don’t worry, the doctor will keep you in check. Try their flagship product, the Aqua Collagen Gel Moisture, an all-in-one formula that hydrates like nothing else.

【新商品発表会】 本日、ザ ストリングス 表参道にて、 2018年2月にさらにパワーアップして新発売となる『アクアコラーゲンゲル エンリッチリフトEX』のプレス向け発表会を開催いたしました。 会場には多くのメディア、美容のプロの方々にお越しいただいき、大盛況となりました。 さらなる進化を遂げた『アクアコラーゲンゲル エンリッチリフトEX』は、2018年2月22日(木)に新発売となります。 お楽しみにお待ちください。 4枚目の写真はなんとスイーツ。全てお召し上がりいただける素材で出来ています。 #ドクターシーラボ #drcilabo #新商品発表会 #スキンケア #美容 #コスメ #beauty #アクアコラーゲンゲルエンリッチリフトex #スイーツ

A post shared by ドクターシーラボ公式(Dr.Ci:Labo) (@drcilabo) on

Hada Labo Tokyo: the mixologists

Another group in the ‘scientifically proven’ category is Hada Labo Tokyo, a pharmaceutical skincare line that has mastered the tricky balancing act of providing excellent care for delicate skin. Lotions, anti-age eye cream, and milky after shower lotions all feature the company’s own unique ‘Super Hyaluronic Acid’ blend, meaning your skin stays supple and more hydrated for longer.

Muji: simplicity at its best

Muji is a name synonymous with stylish and affordable no-frills Japanese homeware, but did you know that they also have a very comprehensive beauty collection too? Following the same ethos as their other products, the company produces elegantly simple health and beauty products that don’t need fancy packaging or faux-scientific names, as they just let the quality of their product do the talking. Using water from Mt. Omine in Iwate Prefecture, their products are affordable, simple to use and classically Japanese.

#muji #mujibeauty #skincare #instabeauty

A post shared by shen yiting (@ciaosonolivia) on

Yojiya: the traditional

A little less glamorous than some of the other names on this list, Yojiya is still a Japanese beauty staple. Founded in 1904 in Kyoto (the home of the geisha) the company creates products that are all about accessibility and longevity above all else. Their primary creation is aburatorigami, which is facial blotting paper used to soak up excess oil on the skin without ruining your make-up, and during the sweltering summer months they’re a lifesaver. They’re a little trickier to find however, as they are stocked only in Kyoto stores and in airports and train stations around the country, so if you do see them on sale be sure to snap them up.