12 Cult Beauty Products You Can Buy in Any Japanese Pharmacy

A drugstore in Kyoto | © Kyle Taylor/WikiCommons
A drugstore in Kyoto | © Kyle Taylor/WikiCommons
Photo of Alicia Joy
Tokyo Writer31 July 2017

The Japanese have always been at the top of their game when it comes to health and beauty. To make sure you’re at the top of yours, be sure to grab a few of these 12 cult beauty classics next time you stop by the drugstore in Japan.

Kiss Me Heroine Make Smooth Liquid Eyeliner

The Kiss Me Heroine makeup line uses characters from the classic manga, Rose of Versailles, on their packaging. Although the manga came out in 1972, it remains a revered tome of the shojo genre, but this isn’t why people love the makeup. Kiss Me Heroine’s Make Smooth Liquid Eyeliner delivers precision and lasting color all day long.

CANMAKE Quick Lash Curler

CANMAKE is famous for making quality products in cute packaging at a low price point that women love. Their Quick Lash Curler is a mascara base or top coat to help give your lashes added lift and volume.

Biore UV Aqua Rich Watery Essence SPF 50+ PA++++

Biore’s Water Essence sunscreen is a bestseller every year. Nothing compares to the protection it provides coupled with its thin, watery texture that leaves skin feeling moisturized but not greasy.

Hada Labo Super Hyaluronic Lotion

Hada Labo’s Super Hyaluronic Lotion was once so popular in Japan that one sold every four seconds. While many similar products have popped up on the market since, this one is the original and, many say, still the best.

Kate Eyebrow Color N

This eyebrow mascara is used to temporarily color and define your eyebrows, so you can easily match the color of your brows to your hair without dying them. Kate is one of the bestselling drugstore cosmetics brands in Japan.

Night out essentials! #katemalaysia #katetokyo

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SK-II Facial Treatment Mask

These luxurious sheet masks made by Japanese company SK-II were ranked in the top three facial masks by Cosme (a beauty authority website) in 2016. Many women swear by the sheet masks and use them almost daily, rather than as a weekly treat.

Shiseido Senka Whip Cleansing Foam

Shiseido’s beloved whipped cleansing foam comes out like a puffy cloud in your hands. Users love the gentle cleansing and makeup removing effects that don’t overdry the skin and strip away its natural moisture barrier.

Choosy Lip Packs

Choosy lip packs are masks made specifically for your lips. They claim to hydrate and plump lips instantly, and come in fun scents and colors.

#choosylipmask #choosy #lipmask

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Modeline Night Leggings

Ordinary compression socks come in handy for diabetes sufferers, long-distance fliers, and those with poor blood circulation. But they are also marketed as a beauty product that can give you slimmer legs. Modeline’s overnight compression sleeping socks claim to improve swelling, bloating and leg fatigue overnight.


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Lycee Eye Drops

Lycee’s pink, lightly scented eyedrops can be found in the bags of contact lens wearers everywhere. They not only provide relief from dry eyes and redness caused by prolonged contact use, but they come in attractive pink packaging.

Kate CC Lip & Cheek Cream

For the girl who wants it all but won’t compromise on space, there’s the Kate CC Lip & Cheek Cream. This product comes in two colors and claims to moisturize, soothe the skin and provide UV protection along with a natural rosy glow to your lips and cheeks.

Naturali 1 Day Color Contact Lens

These color contact lenses have a slightly wider colored diameter than an ordinary contact (also known as circle lens). Naturali’s 1 Day lenses are specially formulated to compliment dark eyes and give them just a slight pop of natural-looking color – if you didn’t tell anyone you were wearing them, no one would ever know.

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