10 Must-Have Kawaii Brands from Japan

Rilakkuma wearing a pink bunny outfit | © Janine/Flickr
Rilakkuma wearing a pink bunny outfit | © Janine/Flickr
Photo of Alicia Joy
Tokyo Writer21 June 2017

From girly designer wear to funky, lovable accessories, Tokyo knows how to do kawaii. Check out these 10 must-have super cute fashion brands from Japan.

Swankiss

Swankiss is a sweet, feminine fashion brand often featured in Larme magazine, billed as a “Sweet and Girly Artbook”. It’s geared towards girls in their teens and early twenties.

Shibuya 109 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, Japan

One Spo

One Spo’s style can be described as Harajuku girl meets elegant lady, although the brand concept is “the balance of sport and sexy”.

Shibuya 109 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, Japan

Spinns

Spinns is a fashion boutique with two shops including their flagship in Harajuku. They carry their own in-house brands as well as featured pieces from up-and-coming designers, fashion students and vintage pieces.

6-5-3 Jingumae, Shibuya-ku, Tokyo, Japan

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