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Rilakkuma wearing a pink bunny outfit | © Janine/Flickr
Rilakkuma wearing a pink bunny outfit | © Janine/Flickr
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10 Must-Have Kawaii Brands from Japan

Picture of Alicia Joy
Tokyo Writer
Updated: 21 June 2017
From girly designer wear to funky, lovable accessories, Tokyo knows how to do kawaii. Check out these 10 must-have super cute fashion brands from Japan.
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Swankiss

Swankiss is a sweet, feminine fashion brand often featured in Larme magazine, billed as a “Sweet and Girly Artbook”. It’s geared towards girls in their teens and early twenties.

Shibuya 109 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, Japan

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Honey Cinnamon

Honey Cinnamon takes inspiration from the past, making retro styles elegant, cute and modern. From their heart shaped sunglasses to boots emblazoned with teddy bears, almost everything in their shop can be considered kawaii.

Shibuya 109 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, Japan

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Pink-Latte

Pink-Latte is in Harajuku’s SoLaDo building, wedged between WEGO and Lovetoxic. This super cute brand has items like to-go smoothie shaped bags, chocolate bar socks and popsicle crested tees.

SoLaDo 1-8-2 Jingumae, Shibuya-ku, Tokyo, Japan

🍹ジュースBAG🍹 ¥2900+tax #ピンクラテ #香音 #NON-latte

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Milk

Milk is a popular fashion shop in Harajuku. The style has elements of both “sweet Lolita” (ama-loli) and retro fashions.

6-29-3 Jingumae, Shibuya-ku, Tokyo, Japan

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One Spo

One Spo’s style can be described as Harajuku girl meets elegant lady, although the brand concept is “the balance of sport and sexy”.

Shibuya 109 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, Japan

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Spinns

Spinns is a fashion boutique with two shops including their flagship in Harajuku. They carry their own in-house brands as well as featured pieces from up-and-coming designers, fashion students and vintage pieces.

6-5-3 Jingumae, Shibuya-ku, Tokyo, Japan