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10 Must-Have Kawaii Brands from Japan

Rilakkuma wearing a pink bunny outfit | © Janine/Flickr
Picture of Alicia Joy
Tokyo Writer
Updated: 21 June 2017
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From girly designer wear to funky, lovable accessories, Tokyo knows how to do kawaii. Check out these 10 must-have super cute fashion brands from Japan.

Q-Pot

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Q-Pot is a kawaii jewelry and fashion brand. Their specialty is taking stereotypically cute and girly foods like donuts, macarons and ice creams and turning them into jewelry. They also make clothes using similar motifs. Q-Pot’s flagship café and shop is located in Aoyama.
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Sun:
11:00 am - 7:30 pm
Mon:
11:00 am - 7:30 pm
Tue:
11:00 am - 7:30 pm
Wed:
11:00 am - 7:30 pm
Thu:
11:00 am - 7:30 pm
Fri:
11:00 am - 7:30 pm
Sat:
11:00 am - 7:30 pm

Swankiss

Swankiss is a sweet, feminine fashion brand often featured in Larme magazine, billed as a “Sweet and Girly Artbook”. It’s geared towards girls in their teens and early twenties.

Shibuya 109 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, Japan

Emiria Wiz

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Run by Ageha model and cabaret hostess Emiri Aizawa, Emiria Wiz makes cute clothes for women in their twenties and thirties. The brand’s motto is, “Everyday kawaii”.
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Sun:
12:00 pm - 9:00 pm
Mon:
12:00 pm - 9:00 pm
Tue:
12:00 pm - 9:00 pm
Wed:
12:00 pm - 9:00 pm
Thu:
12:00 pm - 9:00 pm
Fri:
12:00 pm - 9:00 pm
Sat:
12:00 pm - 9:00 pm

Pink-Latte

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Pink-Latte is in Harajuku’s SoLaDo building, wedged between WEGO and Lovetoxic. This super cute brand has items like to-go smoothie shaped bags, chocolate bar socks and popsicle crested tees.
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Sun:
10:30 am - 9:00 pm
Mon:
10:30 am - 8:30 pm
Tue:
10:30 am - 8:30 pm
Wed:
10:30 am - 8:30 pm
Thu:
10:30 am - 8:30 pm
Fri:
10:30 am - 8:30 pm
Sat:
10:30 am - 9:00 pm

One Spo

One Spo’s style can be described as Harajuku girl meets elegant lady, although the brand concept is “the balance of sport and sexy”.

Shibuya 109 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, Japan

Spinns

Spinns is a fashion boutique with two shops including their flagship in Harajuku. They carry their own in-house brands as well as featured pieces from up-and-coming designers, fashion students and vintage pieces.

6-5-3 Jingumae, Shibuya-ku, Tokyo, Japan

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