10 Fashion Brands That Japanese People Love

Uniqlo | © auntmasako/Pixabay
Uniqlo | © auntmasako/Pixabay
Photo of Alicia Joy
Tokyo Writer5 June 2017

From high end designer wear to fun, affordable high street choices. Follow the lead of fashionable Japanese everywhere with these brands.

United Arrows

United Arrows is a high end retailer, a select shop selling boutique and luxury brands. United Arrows also has several in-house brands that are just as stylish as its partner brands.

United Arrows | © [puamelia]/Flickr


The ubiquitous Uniqlo is great for picking up inexpensive but well made basics and casual wear. Their collaborations with high end designers, like Jun Takahashi of UNDERCOVER and Christophe Lemaire, are always highly anticipated. Since shops are localized, many of their domestic fashions don’t make it to overseas markets.

Uniqlo | © IQRemix/WikiCommons


BEAMS began as a small shop in Harajuku in 1976. They carry fashion and lifestyle goods from both domestic and international brands, as well as their own in-house lines and collaborations.


Snidel focuses on making stylish but feminine silhouettes popular with women in their twenties and thirties.

New arrival 🎂 11,500yen+tax #snidel #summer #fashion #collection #bag #white

A post shared by snidel (@snidel_official) on


Japan’s youth love WEGO, a fast fashion brand with shops in Omotesando and Harajuku, among others. They carry both men’s and women’s streetwear.

Lily Brown

Japanese brand Lily Brown’s bold but stylish looks are for the fashion forward. The brand has been leaning toward blending Eastern and Western influences for a unique look.

Dress 13,200yen #lilybrown #lily_brown #summercollection #店頭入荷中

A post shared by Lily Brown (@lily_brown_official) on

Cecil McBee

Cecil McBee is a trendy Tokyo based brand that has been popular since the 90’s, and is still one of the leading representative brands of the iconic Shibuya 109 mall.

Shibuya 109 Mall, Japan, 〒150-0043 Tokyo, 渋谷区Dogenzaka, 2 Chome−29−1

5/18(木)~5/22(月) LUMINE CARD 10%OFF ・ ・ 本日よりルミネ10%OFF!!女らしさ満載のワンピースがルミネ店舗先行で販売! ✿ちょっぴり辛口なドッキングワンピ ✿レディライクな大花柄ワンピ ✿ウエストリボンが愛らしい切り替え花柄ワンピ どのアイテムも女子らしさを120%発揮できるモテ服です♡ ・ ・ 【対象店舗】 ・ルミネエスト新宿店 ・ルミネ池袋店 ・ルミネ大宮店 ルミネ1 ・ルミネ立川店 ・ルミネ北千住店 ※LUMINE CARDは当日入会も承っております。仮カードでその日のうちから10%オフ! ルミネカードをお持ちでない方でも、簡単なお手続きで即日発行が可能です! ※数に限りがございますので、無くなり次第終了とさせていただきます。 _________________________________ #cecilmcbee #セシルマクビー #summer #LUMINE #ルミネ #LUMINE10 #ルミネ10 #ルミ10 #ルミネカード #shopping #LUMINEEST #lumineikebukuro #ルミネエスト新宿 #ルミネ池袋 #ルミネ立川 #ルミネ北千住 #ルミネ大宮 #モテワンピ

A post shared by CECIL McBEE (@cecilmcbee_official) on

Renai Keikaku

Renai Keikaku is a fairly new brand and is often endorsed by fashion bloggers and celebrities.


Loopwheeler specializes in making “comfortable” men’s fashions (mainly sweatshirts), many of them made in Japan.

Tocco Closet

Tocco Closet features fun, feminine, wearable fashions with a wide appeal. Their clothes are mostly casual and this is reflected in their lower price point.