10 Startups in Indonesia to Watch Out For

Startups in Indonesia | © HAMZA BUTT/Flickr
Startups in Indonesia | © HAMZA BUTT/Flickr
Photo of Edira Putri
18 May 2017

With many young creative minds, Indonesia has a real chance to be Southeast Asia’s largest digital economy. In recent years, startups have been growing significantly, helping to sustain Indonesia’s economic growth and providing users with real value. Here are 10 startups in Indonesia to watch out for.


This online transportation service has quickly penetrated Indonesia’s big cities since its launch in 2010. It focuses on taxi bikes, a mode of transportation particularly popular in Indonesia. Go-Jek offers other services, including food delivery, laundry, massage, and more. The startup was among Indonesia’s first, and is still rapidly growing, with more than 250,000 drivers nationwide and new expansions to come.


Probably Indonesia’s biggest online marketplaces, Tokopedia is a platform that enables individual sellers and small businesses to provide goods and services to a wide range of customers. The marketplace sells basically everything, from fashion items, electronics, souvenirs, and software, to digital products, like phone credits and vouchers. Customers can also pay their bills seamlessly via Tokopedia.


Traveloka is arguably the most prominent flight search and booking service in Indonesia, with more than six million users throughout the country. It has partnered with Indonesia’s airlines, rail lines, hotels, and even tourist attractions, to provide a one-stop booking place for all travel needs. Users can also add travel insurance to their trip and enjoy seasonal promotions. The founders are not so outspoken about the startup’s funding, but it’s safe to say that Traveloka is one of the best-funded start-ups in the region.


Bridestory has turned the big, complicated wedding industry into a comprehensive and straightforward marketplace. It compiles vendors of various wedding needs and connects them to users. Registered users can browse cakes, accessories, flowers, dresses, souvenirs, invitations, and even venues, and contact vendors directly. The startup has also launched Hilda, a personal wedding assistant. It has expanded to other Asian countries, including Singapore and Philippines, and will continue to penetrate the international market.


Amid the growing list of online marketplaces in Indonesia, Qlapa’s distinctive concept enables the startup to stand out among its competition. Qlapa makes it easier to sell and buy handmade products from all over the country — traditional souvenirs, art pieces, and locally-made crafts. The system also accommodates made-to-order items, which has enabled buyers to purchase personalized items from Indonesia’s best creators.


Qerja was initiated from concerns over the significant decline in workplace satisfaction in Indonesia. Qerja has put together a database of corporations operating in Southeast Asia that provide information like salaries, reviews, and ratings, generated by current or former employees. The startup has also launched a campaign to boost happiness in the workplace, called HappyQerja.

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Alodokter is Indonesia’s foremost health app and website, with more than nine million monthly users. One of its key features is online chat, with an actual doctor to consult on health issues for free. Alodokter also has a massive database, in which users can find specific information about their health concerns, symptoms, and medicines. The startup also provides daily articles on health.


One of the country’s biggest online marketplaces, Bukalapak has everything from fashion, food, electronics, automotives, and more. A favorite feature is their installment-enabled shopping using credit cards. Bukalapak also offers a mutual funds investment feature, with minimal capital of a little less than a dollar. So, it’s basically a place to spend money, make money, and invest money.


Food and beverages are an ever-growing industry in Indonesia, and Qraved allows users to decide their preferred culinary experience. From best-of listicles and reviews to direct table booking, the startup has made its way into Indonesia’s growing consumer class.


Ruangguru is among the few well-known ed-tech startups in Southeast Asia. It’s a platform that connects students to private tutors. The startup manages and organizes Indonesia’s many private tutors and help students find them according to their specific needs. The system ensures transparency from tutor ratings, reviews, credentials, and fees. Students can sign up for almost any subject, and choose from 24,000 registered private tutors.

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