TCT : How did you come upon this idea?
Imagine starting your day without a newspaper. The breakfast table seems incomplete, right? No matter how dependent we get on technology, the pleasure of physically holding and reading a newspaper, magazine or a book cannot be replaced. White Print, India’s first English lifestyle magazine in Braille was born thanks to a similar thought. It was on a quiet night when I randomly wondered about what the visually impaired started their day with. When I couldn’t find an answer to it, I was taken aback. I immediately shared the idea with my closest bunch of friends and thoroughly began the research process. Three months into the research I decided to quit my job and commit myself completely to the venture.
TCT : What advice would you give to someone who wants to do something similar/make a change?
Don’t waste your time in working on a ‘Plan B’ if your original idea fails. Channel all your energy into making ‘Plan A’ successful. If you strongly believe in your idea, nothing can stop you from making it come true. Also, social change can certainly be for profit. You don’t need to have grey hair to begin the process.
TCT : What’s next?
To take White Print to every corner of the country.
TCT : What is your dream project?
Currently only dreaming about White Print. It is like a baby to me. Immensely precious.
TCT : What is the most memorable moment from your career?
When we dispatched the first issue of the magazine to our readers. It was surreal when we released B for Braille.
TCT : How would you like to be remembered?
As someone who loved everything she did (Rumi influences my philosophy of life).
TCT : How would you describe your project in 80 characters?
A magazine that is a window to the world for many!
Books or movies?
Apple or Android?
Coffee or tea?
Traveling or spa day?
Train or plane?
Start-up or fancy job?
Indisputably – start-up!
By Gayatri Sapru