Attention, Hello Kitty fans: the world’s first ever Hello Kitty-themed supermarket is about to launch in Hong Kong’s Western District. The store will offer over 250 types of groceries, snacks and home goods themed around the famous cartoon feline, and is set to open on Sunday, February 12.
The pop-up supermarket is owned by YATA, a department store chain specializing in Japanese groceries and lifestyle products. The Hello Kitty supermarket will stay open until the end of May 2017. During that time, the store will sell a variety of items featuring the Sanrio character, including snacks, fruit, pasta, totes, mugs, cakes and more.
Hello Kitty is something of a mania in Hong Kong, a city that already boasts a Hello Kitty dim sum restaurant and a Hello Kitty café. Some locals might see the arrival of a Hello Kitty supermarket as a natural escalation of the city’s obsession with the character.
The 10,000 square ft. (929 m²) supermarket is located in Hong Kong Plaza in Shek Tong Tsui, near the Hong Kong University MTR station, and will employ 40 full-time staff. Every inch of the store’s design incorporates Hello Kitty and her famous pink hair bow, including the shopping carts and baskets.
A video posted to YATA’s official Facebook page shows a Game Zone inside the supermarket, where shoppers who have spent upwards of HK$300 (US$ 39) are eligible to enter a lottery to redeem exclusive toys and prizes.
YATA has also partnered with Sanrio, the Japanese company that created Hello Kitty, to bring a promotional van to the streets of Hong Kong Island. Visitors to the van stand to receive free popcorn, candy floss and supermarket coupons worth HK$120 (US$ 15).
Despite a retail slump in recent years, YATA evidently believes that Hongkongers are ready to embrace the Hello Kitty lifestyle. The company plans to open a total of three supermarkets in Hong Kong in 2017, though there is no word yet on whether the others will also be based on famous cartoon characters.