The pop-up supermarket is owned by YATA, a department store chain specializing in Japanese groceries and lifestyle products. The Hello Kitty supermarket will stay open until the end of May 2017. During that time, the store will sell a variety of items featuring the Sanrio character, including snacks, fruit, pasta, totes, mugs, cakes and more.
Hello Kitty is something of a mania in Hong Kong, a city that already boasts a Hello Kitty dim sum restaurant and a Hello Kitty café. Some locals might see the arrival of a Hello Kitty supermarket as a natural escalation of the city’s obsession with the character.
The 10,000 square ft. (929 m²) supermarket is located in Hong Kong Plaza in Shek Tong Tsui, near the Hong Kong University MTR station, and will employ 40 full-time staff. Every inch of the store’s design incorporates Hello Kitty and her famous pink hair bow, including the shopping carts and baskets.
A video posted to YATA’s official Facebook page shows a Game Zone inside the supermarket, where shoppers who have spent upwards of HK$300 (US$ 39) are eligible to enter a lottery to redeem exclusive toys and prizes.
YATA has also partnered with Sanrio, the Japanese company that created Hello Kitty, to bring a promotional van to the streets of Hong Kong Island. Visitors to the van stand to receive free popcorn, candy floss and supermarket coupons worth HK$120 (US$ 15).
Despite a retail slump in recent years, YATA evidently believes that Hongkongers are ready to embrace the Hello Kitty lifestyle. The company plans to open a total of three supermarkets in Hong Kong in 2017, though there is no word yet on whether the others will also be based on famous cartoon characters.