Fashion Revolution Week marks the anniversary of the Rana Plaza factory collapse which happened in Bangladesh on 24th April 2013 and so enforced a desire to change the way that we, as consumers, view the fast fashion industry. The cooperation holds year-round events and marketing campaigns to encourage both transparency in retailers’ production processes and an increase in public awareness surrounding the ethics of the industry. You may have seen the #whomademyclothes imagery on social media; a concept designed around a free, printable poster that can be photographed and shared publicly to allow consumers to address the brands and the issue directly.
Fashion Revolution Week itself boasts an impressive schedule of workshops, seminars, talks and pop-up marketplaces, with the main five-day event taking place in London. However, activity has also been planned in additional major cities around the world, Hong Kong included. Already in motion is a Basics for Basics X John Masters Organics collaboration which sees the ethical fashion retailer and organic skin and haircare brands offer anyone who visits their Sun Street pop-up space exclusive discounts across both collections. There’s also a screening of Frontline Fashion 2 taking place in the city; a film dedicated to bringing the industry’s destructive nature to viewers’ attention, and the widely recognised Green Is The New Black festival which takes place across Asia each year.
Scheduled for Earth Day weekend (20th – 22nd April 2018), this conscious festival will take place on Aberdeen Street, Hong Kong, and will host a series of talks and panel discussions lead by industry professionals. One such name is Vestiare Collective’s founder Fanny Moizant, whose unique online concept works on a marketplace model and stocks pre-loved luxury items for re-sale to eliminate waste, much like the Fashion Revolution clothes swap events. Also in the line-up is Australian born Alexandra Foster, who moved to China to build her sustainable fashion label and now designs her collections just a short distance from her manufacturing partner.
When talking about her brand, A.C.F, she says; ‘It’s all about transparency – we want to be a company people can look at and know where the product is from’.
Whether your motives are to invest in ethical fashion, to educate yourself about the current issues faced by the industry, not just in China but globally, or to get inspired to make a change yourself, there’s reason to attend, but if you’re willing to show support from afar then Fashion Revolution Week also promotes a range of easy ways to take action. The message here is simple: ‘Use your voice and your power to make positive change’.
Branded postcards and letterheads are available on the organisation’s website, as are the #whomademyclothes posters and downloadable ‘action kits’ for those looking to host their own event.
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