One of the biggest consumers of fashion, the Asian market is a lucrative nut to proverbially crack. Brands such as Gucci have had great success, especially in China, where they have found that leveraging the power of influencers
generates maximum revenue. But unfortunately for other luxury brands, this isn’t true across the industry, with many labels getting it wrong and facing a tirade of criticism. Culture Trip brings you the most controversial advertising campaigns in China over the last decade.
D&G loves China campaign
The Italian fashion duo are no stranger to controversy, famously stating that they found families with gay parents to be artificial, and recently sparring with Tim Blanks over his review of their SS18 menswear show, in which a swarm of famous figures and influencers took to the catwalk instead of models.