The summer of 2017 has seen the rise Chinese hip-hop, in part due to a reality show called The Rap of China, and Streetwear, an iconic hip-hop fashion, is taking off once again. Below are the best streetwear boutiques that Beijingers always go to.
The NPC (New Project Center) is another famous streetwear chain store opened by Chinese celebrities. Founders anchor Nic Li and musician Will Pan opened their first store in Shanghai in 2009, and, in just a few months, the shop gained a firm foothold in the streetwear fashion industry. The best-selling brand of NPC is its own brand MLGB, which is the acronym for “Make Life Get Better.”
Mess started selling streetwear a long time ago. It also has its own brand, Bu Si Xiong Mao (“Pandamade”), which debuted in in 2006; the clothing is marked with the logo of a ruthless panda, the side of the species people usually turn a blind eye to. Pandamade is now one of the leading streetwear brand in China. If you want to bring home a T-shirt with “MADE IN PEKING” printed on it, then you totally should shop at Mess Beijing.
Established in 1988 in Hong Kong, I.T. is a chain dedicated to promoting stylish brands among customers in Hong Kong and the mainland. Its self-created brands Izzue, 5CM, Fingercroxx and :CHOCOOLATE are all leading streetwear brands in China now and can be seen in most of the large-scale shopping malls in Beijing. I.T. also represents Japanese and western brands, like FCUK and Tout a Coup, and has branches not only in China but also in Malaysia and Singapore.