Rihanna, told Vanity Fair on the 2015 Met Gala red carpet how she picked her gown, searching on the internet, “It’s handmade by one Chinese woman and it took her two years to make.” This was a major moment for Pei, who was one of the few Chinese couture designers worn by the celebrities, and fashion insiders who attended the 2015 Met Gala, where the Costume Institute’s exhibit was called “China: Through the Looking Glass.” Pei had two pieces featured in the exhibition. But it was Rihanna in the yellow gown that got Pei noticed.
The show-stopping gown went viral on the internet, and even if you know nothing about fashion, you know that dress. In the aforementioned Vanity Fair article, Pei says, “The focus and the attention paid to this dress will make it remembered by the world—[what] I want is to make them remember. . . It is my responsibility to let the world know China’s tradition and past, and to give the splendor of China a new expression. I hope that people do know China in this way.”
In China, Pei, a Beijing-born designer, and graduate of Beijing Second Light Industry School, is best known for designing haute couture for celebrities, creating ceremonial garments used in the 2008 Beijing Olympics, and designing dresses for the popular annual televised event, celebrating Chunwan, Chinese New Year.
In 2016, Pei was invited to be a part of the Chambre Syndicale de la Haute Couture. She is the second Asian designer, following Elie Saab, to be honored by the exclusive French collective that celebrates haute couture.
It’s not news that over the last decade, China has become a leader in the world’s luxury market. Chinese shoppers make up almost half the global luxury market, according to the New York Times. “In the past, luxury goods were seen as a symbol of wealth and status for Chinese consumers,” Dr. Tina Zhou of the Shanghai-based Fortune Character Institute, a luxury research consultancy tells the New York Times. “Now they buy luxury goods for their own enjoyment.”
Zhou’s quote reflects Pei’s understanding of China’s “splendor,” a way that’s being celebrated in luxury fashion like never before. Looking at the detailed artistry of her designs, it’s apparent that the designer takes luxury to fantastical aesthetic realms.
From collaborating with Carmen Dell’Orefice, the fashion industry’s “oldest working model,” who closed out Pei’s 2017 Paris haute couture show, to Bad Girl RiRi, Pei has tapped into Western pop-culture sensibility. This fall marks Pei’s first American show, at SCAD, as the university’s president, Paula Wallace contacted Pei for a special exhibition. Rizzoli is launching a book to accompany the show, with Wallace penning the foreword.
In addition to her first U.S. show, Pei is in talks with Apple CEO, Tim Cook about developing a special iWatch, according to WWD. Her team is developing a secondary label that will be a more accessible ready-to-wear line, Pei’s husband Jack Tsao tells WWD in the same article. “Expect to see beautiful, wearable pieces for the modern woman which maintain the spirit of couture and distinct Guo Pei touches,” he says. “The plan is to sell the collection in select high-end retailers in the U.S., Europe and Asia.”
Two grand openings in the U.S. are scheduled for 2017, but due to confidentiality clauses, no further information is available at this time. It’s safe to say, however, that the West has only begun to see the artistry this designer has to offer the world of fashion.