A teaser of the new film Crazy Rich Asians, the first major Hollywood movie to feature an all-Asian cast in 25 years, has just been released. The trailer has already racked up a million YouTube views in its first day and is building anticipation for the movie opening in theatres on August 17, 2018.
Based on the 2013 international bestselling novel by Kevin Kwan, Crazy Rich Asians tells the story of an Asian-American woman who discovers the man she wants to marry is insanely rich. It’s a comedic love story that, for the first time, shines the spotlight on Asians and topics that have long been overlooked in Hollywood.
Kevin Kwan has previously said that Crazy Rich Asians is his introduction of contemporary Asia to a North American audience. The movie is directed by Asian-American filmmaker Jon M. Chu, known for directing movies like Step Up 2: The Streets, Step Up 3D. The movie stars Constance Wu and Henry Golding in the lead roles and promises to be the rom-com of the year.
The trailer has already drummed up a lot of support online with netizens encouraged by the all-Asian cast. Many feel Asian representation in Hollywood movies has been extremely lacklustre and, at most, panders to narrow stereotypes. It’s hoped this movie will spearhead a change.
After the record-breaking success of Black Panther earlier this year, the successful release of Crazy Rich Asians could cap off a great year for studio films with minority casts. Perhaps Crazy Rich Asians will be the landmark moment that will finally open the doors for better Asian representation in Hollywood.
Crazy Rich Asians will be released on August 17, 2018.