The Art Of Storytelling Is Gearing Up Rwanda's Female Leaders

With a mission to unlock the leadership potential of women and girls in East Africa, Resonate, a small, women-led company based in Rwanda, is creating a new approach to international development. Through storytelling, confidence-building workshops, and leadership training, Resonate does it all.
Communal, cozy, and productive, Resonate’s office in Kigali features an airy porch that gives way to one of the city’s best views; glimpses of buzzing streets and rolling valleys frame the scene. Resonate’s meetings are taken in their conference room next door, with the office dynamic embodying the values of the organization itself—team-focused, community-oriented, creative, and respectful. A little chart in the kitchen actually tracks staff member tea preferences, adding even more to the already warm atmosphere. “We work the way we want to live,” comments Ayla Schlosser, Resonate’s co-founder and CEO.

Resonate is located in Rwanda, a small country characterized best by its verdant green hills, burgeoning creative sector, diverse ecosystem, and gleaming capital. This East African nation is internationally recognized for its unique championing of Rwandan women in government, boasting a parliament that is 64% women. The country itself is ranked sixth-best in the world for closing the global gender gap, and many organizations and government programs provide skills training and economic education to women around the country.
According to Resonate, however, and in spite of all this work, there remains a confidence gap that impedes opportunity and potential. This is where Resonate comes in.
Founded by Ayla Schlosser and Solange Impanoyimana in 2013, Resonate takes this missed opportunity and turns it into action. The company initially began with their flagship program, Storytelling for Leadership, and has since expanded to include professional development training and secondary-school-focused action leadership. Storytelling for Leadership is an interactive storytelling workshop that uses three parts of a story—the story of self, the story of us, and the story of now—to encourage growth, self-reflection, and confidence-building.
According to Schlosser, “The story of self is about who am I and why am I called to lead, the story of us is who are we and what common challenges do we face, and story of now is what could the world look like if we made a change and what can we do about it right now.”

By partnering with groups that provide skill-building and education, Resonate integrates its own leadership training into already existing programming. This is done to make sure women and girls have the confidence and support to take their newfound skills and turn them into action. Participants and organizations alike around the region have lauded Resonate’s innovative programming and, after participating in a workshop, one anonymous participant said, “I am rewriting my story. After listening to other inspiring stories from the training, it made me realize that no matter how hard your past may have been, you can achieve more.”
As of February 2018, Resonate has worked with over 3000 participants across East Africa and partnered with forty different organizations, including a few big names like Kate Spade, Imbuto Foundation (the flagship organization of Rwanda’s first lady Jeannette Kagame), and the Segal Family Foundation.

With regards to expansion, Resonate is currently getting ready to pilot a new Training of Facilitators initiative, to work with staff of partner organizations to show them how to embed the Storytelling for Leadership programming into their own teachings. Schlosser, noting the need for Resonate’s work, said, “From politics to business leaders, stories are recognized and used as a powerful tool to change hearts and minds and spark movements for change. At Resonate, we harness that same power of storytelling for women and girls to re-frame the narrative of what is possible for their futures.”

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.