The 16 Best Things to See and Do in Agadir, Morocco

Hike up to the atmospheric Agadir Oufella ruins, also known as the Kasbah, sitting on a hilltop overlooking the city’s fishing port and beach. Explore the remains of this ancient fortress, built in 1540 to protect Agadir from Portuguese invasions and later destroyed by an earthquake in 1960. Although only the crumbling walls and entry portal of the site remain, it offers views over Agadir, which are especially majestic at sunset.

As Morocco’s favourite coastal destination, Agadir has a long stretch of honey-coloured sand perfect for basking. Unlike the beach at nearby Essaouira, which is battered by Atlantic winds almost year-round, this one is sheltered, with waves that break far out to sea. Expect pristine sands and lifeguard patrols in the peak summer months. Arrange a boat trip along the coast, book surf lessons and enjoy a meal accompanied by sea views on the buzzing promenade.

On of the best things to do in Agadir is to savour a slice of Moroccan culture with a hammam trip. It’s a sacred ritual for locals, who usually visit once a week for a deep clean and to socialise. Steam open your pores, then prepare for an intense body scrub with black-olive-oil soap, which will leave you feeling thoroughly cleansed. If you’re after a more luxurious experience, head to the Argan Palace, where you can opt for a private hammam followed by a soothing massage.

Soak up the colours, smells and sights of Souk El Had, which is open every day but Monday. With about 6,000 stalls, it’s one of the largest markets in Morocco, sprawling over more than 13ha (32 acres). Enter through one of 12 gates and browse stores laden with everything from fragrant spices to piles of colourful produce, clay tagines, handmade rugs and homeware. While some sellers advertise set prices, you’re mostly free to haggle.

Want to know what Agadir looked like before the earthquake? A must do thing would be to visit Medina d’Agadir, a detailed replica in Ben Sergao, just a short drive south from the city centre. Constructed in 1992 by Moroccan-Italian architect Coco Polizzi, this medina is part museum, part work of art. Picture classic Berber architecture made from local materials such as rock and slate from the Atlas Mountains. Wander atmospheric streets lined with shops that are home to artisans, painters, metalworkers and carpenters.

Escape the city hubbub for a tranquil day trip to the Souss-Massa National Park. It covers 33,800ha (83,522 acres) of wetlands, forests and rippled Sahara-like dunes. Its focal point is the Oued Massa (Massa River), where exotic birds come to breed, including flamingos, cormorants and sandgrouse; it’s one of the only places in the world where you can see the northern bald ibis. It’s best to visit with a knowledgeable guide.

One of the things to see in Agadir is to visit the rare Nile crocodile at this wildlife reserve, just east of city. These animals once thrived in Morocco but have largely been wiped out in the wild by hunters. The crocodiles live in huge enclosures that mimic their natural habitat; Crocoparc also has a laboratory and nursery where you might catch a glimpse of hatchlings. When you’ve had your fill of wildlife spotting, stroll around the 4ha (10 acre) botanical garden filled with more than 300 plant species.

Sometimes the best way to truly appreciate the beauty of a landscape is with a bird’s eye view. Hopping onboard a hot air balloon is a truly unforgettable experience, especially when the views below are of Morocco’s spectacular Atlantic coastline and the nearby Atlas Mountains. Book a sunrise trip for an extra magical start to the day. Recommended by Gethin Morgan.

Agadir is surrounded by rugged, dusty terrains that connect the city to epic national parks and charming rural villages. Cram as much of into one exhilarating day of sightseeing by booking a dune buggy tour. Whiz below the shelter of fig and argan forests, bounce along the desert dunes and wind down with a mint tea in a traditional Berber village – that’s how you see Morocco in style. Recommended by Gethin Morgan.

The Vallée des Oiseaux, a green space in the centre of Agadir, is free to enter and makes a great spot for a family outing. It features a playground, a walk-through aviary and enclosures where you can spot parrots, flamingos, deer and even kangaroos. The park is well shaded and filled with magnolias and banana trees, with a small fountain at its heart; chill out with a cold drink at one of the cafes clustered around the main gate.

Held yearly each summer in Agadir, Timitar Festival is one of the largest festivals around Morocco. It is also one of the nation’s biggest celebrations of Amazigh heritage, and is widely recognised as being one of the best music festivals on the African continent. The event seeks to promote the local culture and it hosts more than 40 artists. Drawing huge crowds, performances are all free to enjoy. Though the focus is on preserving, showcasing, and celebrating Amazigh traditions, including music, other artists from around Morocco and international destinations also perform. Diverse musical genres are represented, with performances across several city venues. You’ll also find vendors selling traditional clothing, art, jewellery, carpets, and other handicrafts, as well as plentiful food options. Recommended by Sarah Williams.

While the prices in establishments around Agadir Marina can be a little on the high side, there’s no charge to walk around the small marina and admire the views. Small boats bob on the waters and you may even spot a handful of luxury craft. Well laid-out and organised, the marina also provides nice views of the hill, complete with its Arabic words engraved on its face. Recommended by Sarah Williams.

Agadir’s corniche, also referred to as the promenade, is a pleasant place for a stroll and a spot of people-watching. The restaurants and bars are especially buzzing come nighttime. Recommended by Bryony Hatherley.

The Museum Municipal du Patrimoine Amazigh is dedicated to preserving local Berber heritage. Exhibits include jewellery, carpets, clothing, musical instruments and documents. Recommended by Bryony Hatherley.

Located just a short distance from the heart of Agadir, the scenic Paradise Valley is a top place for hiking, sunbathing, swimming and relaxing. Emerald-coloured waters sparkle beneath dramatic red-orange rocks and small Berber villages dot the surrounding countryside.