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Kenza noticed that more and more people were interested in art, but also saw that in Morocco’s society, people are more impatient and want different distractions fast. So instead of the old-school “art gallery guide,” she thought of this amazing and innovative system for art that has relevant information one click away.
“Our goal? To create a relationship between the piece of art and the person looking at it and initiating a chat to know more about it,” Kenza explains. It works by scanning a QR code into your phone and then waiting for the piece of art to start a conversation with you.
She is also trying to support local Moroccan artists who want to show their art during this exhibit at L’Institut Français de Casablanca.
Kenza admits that she was truly inspired to create Artalk by the Buenos Aires Museum of Modern Art, which had a similar idea of directly speaking with pieces of art in 2017, so she developed it and made it happen in her home country. This initiative has made many heads of education excited to share this new system with their pupils, one that they hope they will like.