An Essential Guide to Marrakech’s Souks

Stroll through the endless souks of Marrakech to get a real taste of Morocco’s Red City
Stroll through the endless souks of Marrakech to get a real taste of Morocco’s Red City | © Jan Wlodarczyk / Alamy Stock Photo
Photo of Sarah Williams
5 September 2021

The souks of Marrakech are often a highlight for any traveller. Indeed, the bustling atmosphere, the bargains, the thrill of haggling and the assault on the senses is often a big part of the reason why people take a trip to Morocco’s Red City.

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An early history of souks in Marrakech

Traditionally an open-air market that locals relied on for their essential items, a souk would have travelling merchants passing through them once a week, once a month or at other infrequent periods. Marrakech’s strategic location at the heart of Morocco, however, meant that many traders came through the city every day.

Travellers roam the multicoloured souks in Marrakech, Morocco | © GRANT ROONEY PREMIUM / Alamy Stock Photo

Sitting on important trading routes, people passed through here from the north, south, east and west. Located at the centre of ancient commerce networks, goods found their way to Marrakech from all over Morocco, surrounding African countries and farther afield. Merchants often travelled by camel or donkey – usually with a heavily laden caravan.

An elderly person draws a horse and carriage in Marrakech, Morocco | © Culture Trip

The vast number of traders visiting Marrakech is a major reason why the medina has so many gates – access to the main part of the city was made easier for merchants. The Bab Doukkala gate, for example, was used by merchants from El Jadida to the northwest of Marrakech – and nearby areas.

The medina’s large gates opened early in the morning and closed every evening. Merchants who arrived late had to spend the night outside of the protective walls. Those who arrived in time typically slept in mosques or fondouqs – accommodation for merchants and their animals. The trading action took place at Jemaa el-Fnaa – the city’s large square – with numerous sellers offering an array of goods.

Local onlookers observe the camera among their daily tasks in Marrakech, Morocco | © Culture Trip

The growth of Marrakech’s souks

As the local population grew, vendors started to hold smaller souks close to main communities. Using donkeys, camels and carts to navigate the labyrinth-like streets of the medina, trading areas close to home made shopping much easier for locals. Thus, the convenience also increased the number of items getting bought – neighbourhood souks typically sold everyday essentials before they grew in popularity.

A smaller neighbourhood souk is situated in the old town of Marrakech, Morocco | © Georgios Tsichlis / Alamy Stock Photo

The smaller neighbourhood souks gradually grew, as more traders saw the opportunity to increase sales. Many souks expanded so much that they merged with nearby souks.

A colourful display of Moroccan slippers known as Babouche in Marrakech, Morocco | © GIUGLIO Gil / hemis.fr / Hemis / Alamy Stock Photo
An array of fragrant spices in Marrakech, Morocco | © Peter Horree / Alamy Stock Photo

Local artisans and craftsmen often lived and worked close to others in the same trade. Communities of artisans grew – hence why there were traditionally some souks dedicated to particular goods. People sold their wares from or near their workshops. This is why today’s visitors will still find separate areas in some souks – like the Carpet Souk close to Rahba Lakdima.

A local carpet seller holds one of their carpets in Marrakech, Morocco

How to navigate the souks

Unless you stay fairly close to the web of streets branching off Jemaa el-Fnaa, it’s very easy to get lost in Marrakech’s souks. The narrow alleyways – with overflowing items that snake off to more thin passageways with even more goods – can all start to look very similar. Many are covered too, making it even more difficult to get a good idea of where you are.

One of the many souks in Marrakech, Morocco | © Culture Trip

Wandering the souks with a local guide is the best way to explore if you’re concerned about getting lost, especially if time is short – be sure to check if your guide is licensed.

If exploring independently, a map is essential. Grab a paper map from your accommodation or print one from an online source. Alternatively, use GPS on your mobile device as most major streets have signs for their names. If road signs and landmarks – such as mosques and monuments – can’t easily be spotted, walk through busier areas until you find a sign or landmark. Or, walk until you are outside and can see the towering minaret of Koutoubia Mosque as a reference point.

The Koutoubia Mosque, also known as the oldest and largest mosque in Marrakech, Morocco | © Kumar Sriskandan / Alamy Stock Photo

Asking for directions to the souks

Getting lost is generally part of the fun of exploring the energetic souks. If you start to panic and really need to ask somebody for directions, try to approach families or females as opposed to younger men. While not dangerous, it’s a lot more common for younger males to make a friendly offer to take you to where you want to go.

Although this might seem like a blessing, it often ends with you paying a substantial ‘tip’ – after possibly having been carted to several stalls, from where the ‘helpful’ stranger is trying to score commission on a sale along the way.

A local person walks past a wall hung with carpets in the old town of Marrakech, Morocco | © robertharding / Alamy Stock Photo

Another option is to go into a small shop and ask for help. Shop owners generally can’t leave their premises and are less likely to try and lead you in exchange for payment. Of course, you could also ask somebody to call your accommodation to come and collect you if you’re in a real muddle.

Two people play draught on a homemade board in Marrakech, Morocco | © Culture Trip

Shopping in Marrakech’s souks

The huge variety of items on sale in the souks of Marrakech makes some people travel with an empty suitcase, ready to load up with goodies to take home.

Pottery stalls can be found in abundance – tagine pots in all sizes, serving plates, soup bowls and small tagine-like dip holders are especially common. Jewelled glassware and ornate teapots can make a pretty addition to your dining room back home, too.

A variety of terracotta tagines are for sale in the souk in Marrakech, Morocco | © Wendy Johnson / Alamy Stock Photo

Vibrantly coloured aromatic spices are often among the first things people think of when imagining the souks of Marrakech.

A bird sits precariously on top of bags of rice in Marrakech, Morocco | © Culture Trip

Traditional woven Moroccan carpets and handmade Berber boucherouite (rugs) are proudly displayed at numerous stalls – along with colourful lamps and lanterns hanging from the rafters and surrounding doorways.

A cat has an afternoon nap on a decorative rug in Marrakech, Morocco | © Culture Trip

Leather goods are often popular with visitors – especially wallets, belts, bags and shoes that are handmade in the city. Looking for a few new pieces to add to your wardrobe? Marrakech’s souks have clothes in all shapes, sizes and colours – from t-shirts, shorts and jeans through to the more traditional kaftans and djellabas – a kind of robe.

Islamic items of clothing are found in abundance, such as abayas (a robe-like dress) and head coverings – pick up a pashmina to complement any outfit. Balgha (Moroccan slippers) are also widely available, as are pieces of beautiful silver jewellery, artwork, shisha pipes, accessories, traditional musical instruments, toys, souvenirs and much, much more.

A local person plays their instrument in Marrakech, Morocco | © Culture Trip

Tips for being safe in Marrakech

As with most places where a lot of people congregate, pickpocketing and bag snatching can be a problem. Fasten bags, keep a tight grip and make sure your wallet is in a secure place – not your back pocket.

A local cart is parked near a souk in Marrakech, Morocco | © Culture Trip

Haggling is an essential part of shopping in the souks. Keep things light-hearted and friendly while negotiating and if you can’t settle on a price, it’s okay to walk away. However, don’t agree on a price and then not go through with the sale – this is considered bad etiquette.

As the constant calls and attempts to entice buyers can become a little tiresome after a while, why not take a break and head to a café for a breather?

A spice sellers waits patiently among his spices in Marrakech, Morocco | © Culture Trip

Other related activities to enjoy in Marrakech

Head to Marrakech’s tanneries to see how leather is worked before being crafted into the items you see for sale in the souks. Watch various artisans and craftsmen in their workshops, sewing, hammering, chiselling, sculpting, cutting and applying their skills in such exceptional precision.

A local person carves wooden pieces in Marrakech, Morocco | © Culture Trip

Experience the lively atmosphere of Jemaa el-Fnaa in the evenings, admire the various monuments and ornate doorways that can be found around the souks and try local delights from food vendors. Marrakech’s sweet, tasty orange juice is not to be missed.

A nighttime aerial view of the restaurants at Djemaa el Fna Square in Marrakech, Morocco | © Maciej Dakowicz / Alamy Stock Photo

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