The Best Boutiques in Marrakech, Morocco

The Museum of Islamic Arts at The Jardin Majorelle, Marrakech
The Museum of Islamic Arts at The Jardin Majorelle, Marrakech | © Alistair Laming / Alamy Stock Photo
Photo of Mandy Sinclair
3 September 2021

Beyond the souks, Marrakech is a shopper’s paradise. With designers opening showrooms around town – the old city known as the medina, the new city known as Gueliz and Sidi Ghanem’s industrial zone – the choice for fine fashion, accessories, interior décor and design is near endless.

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33 Rue Majorelle

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Marrakech’s first concept store, 33 Rue Majorelle features the best independent Moroccan designers including Les Maures, Salma Abdel-Wahab, Atelier Nihal, artisanal soaps by L’art du Bain, pottery by Ewwel and a range of design as well as independently published books. The collection is carefully curated and changes frequently.

Majorelle Gardens

Botanical Garden, Museum, Shop
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With Stephen DiRenza as creative director of retail operations at the shop inside Majorelle Gardens, the collection here reflects local cultural savoir-faire from the Berber and Arab cultures. Expect embroidered leather bags, finely woven blankets and tribal-inspired jewelry, all of which is handmade where possible. Pops of color make their way into the collections as well. After all, the shop is housed inside Yves Saint Laurent’s former home in Marrakech, the city he credits for inspiring his use of colour.

Mustapha Blaoui

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Mustapha Blaoui carpet craft shop Medina Marrakesh Morocco. Image shot 2012. Exact date unknown.
© Tim E White / Alamy Stock Photo

It’s easy to miss the entrance to Mustapha Blaoui, but once inside it’s easy to get lost. This sprawling shop is packed with carpets, colorful basket-ware, leather side-tables, antiques and artefacts from around the world. Add to this chests and cabinets made from bone, artwork, pottery from Tamegroute, tribal seating, endless lighting options and much more. It’s worth a visit just to see what’s on display, but leaving empty-handed is hard to do.

Yahya Creation

Shop, Art Gallery
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Part gallery, part showroom, this multi-level boutique features the stunning and intricate designs of self-taught Moroccan lighting designer Yahya. The lighting options range from full-length installations suitable for large villas to small, intricate candle holders that create the most beautiful patterns when illuminated.

Norya ayroN

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Taking traditional Moroccan attire and funking them up with colorful fabrics, Norya ayroN sells a selection of gandouras, kaftans and even one-piece suits from her little boutique inside Le Jardin restaurant. The shop may be small, but A-listers always seem to find themselves at this boutique when in Marrakech.


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Max&Jan Boutique and shops in the Medina, Mrarakech - Morocco
© M.Sobreira / Alamy Stock Photo

Ibiza meets Marrakech at Max&Jan, a hip boutique featuring wildly colorful kaftans, sarouel pants for men and women, a wide selection of accessories and cool babouche slippers. The handbags here are original and make great keepsakes. The shop also carries a selection of cool souvenirs – be sure to check out the street-art signage at the entrance as well.

Chabi Chic

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Chabi – meaning popular or authentic – and chic perfectly sum up the collection of handmade goods produced by Chabi Chic. With modern and chic takes on authentic pottery and even beauty products, the designs and accessories are hard to resist as they await shoppers so perfectly displayed. The Marrakech shop is located inside NOMAD, where they provide dining wares.

El Fenn

Boutique Hotel, Hotel, Riad
Courtesy of El Fenn
Unavailable for the next 3 months
In 2015, Willem Smit and Paul Rowland came together to create a restaurant-boutique inside the trendy El Fenn hotel in the medina. The result is a collection of vintage-inspired clothing and accessories, carefully curated designs from local creatives including lush textiles, fine leather bags and colourful pottery alongside Smit and Rowland’s designs. Many of the items are featured in the hotel.
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Opened by Marrakech-based New Yorker Martin Raffone, MaisonLAB’s interior collections and accessories are locally made but modern designs. Traditional pottery is painted using bold colors whilst traditional leather poufs are crafted using fine leathers and unique stitching. Hand-dyed fabrics are turned into one-of-a-kind cushions. The layout of the store creates the perfect ambience for shopping or discussing an interior design project with lead designer Raffone.

These recommendations were updated on September 3, 2021 to keep your travel plans fresh.

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