33 Rue Majorelle
Marrakech’s first concept store, 33 Rue Majorelle features the best independent Moroccan designers including Les Maures, Salma Abdel-Wahab, Atelier Nihal, artisanal soaps by L’art du Bain, pottery by Ewwel, and a range of design as well as independently published books. The collection is carefully curated and changes frequently.
With Stephen DiRenza as creative director of retail operations at the shop inside Majorelle Gardens, the collection here reflects local cultural savoir faire from the Berber and Arab cultures. Expect embroidered leather bags, finely woven blankets and tribal-inspired jewelry, all of which is handmade where possible. Pops of color make their way into the collections as well; after all the shop is housed inside Yves’ Saint Laurent’s former home in Marrakech, the city he credits for inspiring him to use color in his collections.
It’s easy to miss the entrance to Mustapha Blaoui, but once inside it’s easy to get lost. This sprawling shop is packed with carpets, colorful basket-ware, leather side-tables, antiques and artifacts from around the world, chests and cabinets made from bone, artwork, pottery from Tamegroute, tribal seating, endless lighting options and much more. It’s worth a visit here just to see what’s on display, but leaving empty handed is hard to do.
Part gallery, part showroom, this multi-level boutique features the stunning and intricate designs of self-taught Moroccan lighting designer Yahya. The lighting options range from full-length installations suitable for large villas, to small, intricate candleholders that create the most beautiful patterns when illuminated.
Taking traditional Moroccan attire and funking them up with colorful fabrics, Norya ayroN sells a selection of gandouras, kaftans and even one-piece suits from her little boutique inside Le Jardin restaurant. The shop may be small, but A-listers always seem to find themselves at this boutique when in Marrakech.
Ibiza meets Marrakech at Max&Jan, a hip boutique featuring wildly colorful kaftans, sarouel pants for men and women, a wide selection of accessories and cool babouche slippers. The handbags here are original and great keepsakes of Morocco. The shop also carries a selection of cool souvenirs. Be sure to check out the street-art signage at the entrance as well.
Chabi, meaning popular or authentic, and chic perfectly sum up the collection of handmade goods produced by Chabi Chic. With modern and chic takes on authentic pottery and even beauty products, the designs and accessories are hard to resist as they await shoppers so perfectly displayed. The Marrakech shop is located inside NOMAD, where they provide dining wares.
Rue Rahba Lakdima, Marrakech, Morocco, +212 524 391 279
In 2015, Willem Smit and Paul Rowland came together to create a restaurant-boutique inside the trendy El Fenn hotel in the medina. The result is a collection of vintage-inspired clothing and accessories, carefully curated designs from local creatives including lush textiles, fine leather bags and colorful pottery alongside Smit and Rowland’s designs. Many of the items are featured in the hotel.
Opened by Marrakech-based New Yorker Martin Raffone, MaisonLAB’s interior collections and accessories are locally-crafted, modern designs. Traditional pottery is painted using bold colors. Traditional leather poufs are crafted using fine leathers and unique stitching. Hand-dyed fabrics are turned into one-of-a-kind cushions. And the layout of the store creates the perfect ambiance for shopping or discussing an interior design project with lead designer Raffone.