20 Unmissable Attractions in Agadir

Camel surveys the scenery in Agadir | © libargutxi / Flickr
Camel surveys the scenery in Agadir | © libargutxi / Flickr
Photo of Sarah Williams
29 January 2018

Located in southern Morocco, Agadir is a popular summer playground. There are many places to eat, drink, and sleep, and the seaside resort has a strong European feeling about it. A great place for couples, families, friends, and lone travellers, here are some of the best things to see and do in and around Agadir:

Agadir Beach

One of the main reasons people love Agadir, the sandy beach stretches along the edges of the Atlantic Ocean. Sun loungers and parasols are available to rent and there are great views of the nearby hill, complete with Arabic inscriptions on its face, to admire.

Golden sands of Agadir Beach | © Dan Lundberg / Flickr


Agadir’s cornice, also referred to as the promenade, is a pleasant place for a stroll and a spot of people-watching. The restaurants and bars are especially buzzing come nighttime.

Agadir’s promenade | © sam swanson / Flickr

Agadir Oufella

The remains of Agadir Oufella date back to the 1540s. One of the city’s few buildings to have survived the devastating earthquake of 1960, the hilltop spot provides great views over the city and coast.

Views of Agadir | © Michael Bourgeois / Flickr

Agadir Marina

A modern marina surrounded by chic cafes, high-class eateries, and designer shops, Agadir Marina is a popular hangout for the local cool kids. Flashy cars fill the parking spots and hip youngsters sashay along the pavements.

Agadir Marina | © michiel1972 / Flickr

Museum Municipal du Patrimoine Amazigh

The Museum Municipal du Patrimoine Amazigh is dedicated to preserving local Berber heritage. Exhibits include jewellery, carpets, clothing, musical instruments, and documents.

Colours and patterns of a traditional Berber rug | © 16:9clue / Flickr

Souk el Had

Immerse yourself in the local shopping scene at Souk el Had. While it doesn’t compare to the nation’s huge souks in places like Marrakech, Tangier, and Fez, it’s one of the top places to buy souvenirs and experience local life in Agadir.

Wares in an Agadir souk | © Heather Cowper / Heather on her Travels

Agadir Medina

Also referred to as the New Medina, Agadir Medina was created by Coco Pollizi, a Moroccan-born Italian artist. Be transported back to times gone by as you stroll though the alleyways of the reconstructed medina, the tall walls built from sandy-coloured stone. Shopkeepers sell an array of wares and you can watch artisans at work.

Agadir Medina | © Anthere / Wikimedia Commons

Ensemble Artisan

Most Moroccan cities have a dedicated place to preserve local craft techniques and sell handmade goods. Agadir’s Ensemble Artisan is a cooperative where you can see artisans creating ceramics, textiles, wooden items, and more.

Traditional Moroccan pottery | © Jafri Ali / Wikimedia Commons

Memoire d’Agadir

The small museum of Memoire d’Agadir shows the history of Agadir through photographs, newspaper cuttings, and manuscripts. It also serves as a memorial to those who died during the earthquake. The tranquil garden is a nice place to relax.

Old black and white photo of Agadir | © GoShow / Wikimedia Commons

The Grande Mosque

One of Agadir’s main mosques, the Grand Mosque is fairly modern in its design. The lilting call to prayer is issued five times daily from the towering minaret.

Grande Mosque of Agadir | © Valentin Munitsa / Flickr

Vallée des Oiseaux

Bird-lovers shouldn’t miss the small but charming Vallée des Oiseaux. A variety of feathered friends call the park home, along with a few larger animals like kangaroos, goats, and deer.

Moroccan magpie | © Panegyrics of Granovetter / Flickr


Another family-friendly Agadir attraction, Crocoparc houses a huge number of fearsome crocodiles. The lush and well-maintained gardens make for an attractive wander.

Crocodile basking next to the water at Crocoparc, Agadir | © DomiMacMan / Flickr

Paradise Valley

Located just a short distance from the heart of Agadir, the scenic Paradise Valley is a top place for hiking, sunbathing, swimming, and relaxing. Emerald-coloured waters sparkle beneath dramatic red-orange rocks. Small Berber villages dot the surrounding countryside.

Gorgeous visions at Paradise Valley, near Agadir | © Heather Cowper / Heather on her Travels

La Grande Roue Agadir

Visitors can take a spin on La Grande Roue Agadir for great views over the busy beach, the promenade, and the city. While the Ferris wheel operates in the daytime and evenings, many people prefer to ride after dark to admire the twinkling lights and reflections.

Ferris wheel in Agadir at night | © Pxhere.com

Souss-Massa National Park

A great day trip from Agadir, Souss-Massa National Park is especially good for keen ornithologists. The beaches, dunes, and wetlands are home to an array of other creatures too.

Flamingoes in the water at Sous-Massa National Park, Morocco | © Hugues / Flickr


Just a short hop from Agadir city, Taghazout is known for its excellent surfing conditions. Of course, the sandy beach is also terrific for those looking to relax and soak up some sun, Venture away from the beach to try and spot tree-grazing goats in the argan trees.

Camel on Taghazout Beach | © Heather Cowper / Heather on her Travels


An attractive historic town, Taroudant medina’s high terracotta-coloured facades have earned the area the nickname of Mini Marrakech. Combine awesome vistas and a sense of history as you explore the town’s maze of streets.

Mountain views through Taroudant’s high walls | © Panegyrics of Granovetter / Flickr


A charming coastal town around an hour and a half from Agadir, Imsouane has a bright red lighthouse, great surfing breaks, clean beaches, street art, an authentic fishing village, and a laid-back vibe.

Fishing boats and lighthouse of Imsouane | © Anass hassouni / Wikimedia Commons

Agadir’s spas

Great for luxury seekers, Agadir’s many spas offer numerous treatments to soothe the mind, body, and soul. Sample massages from various parts of the globe, sweat it out in a traditional Moroccan hammam, get glowing skin with a scrub, have a facial, and more.

Moroccan argan oil, as often used in the nation’s spas | © Tienvbui / Wikimedia Commons

Agadir’s casinos

If you’re feeling daring, chance Lady Luck at one of Agadir’s casinos. Most have a variety of card tables, arcade games, roulette wheels, etc. You can go in most just for a peek if you’re scared of losing your holiday funds.

Poker chips and a full house | © Images Money / Flickr | © Images Money / Flickr

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