Unmissable Attractions in Agadir

Camel surveys the scenery in Agadir | © libargutxi / Flickr
Camel surveys the scenery in Agadir | © libargutxi / Flickr
Photo of Bryony Hatherley
4 September 2021

Located in southern Morocco, Agadir is a popular summer playground. There are plenty of excellent places to eat, drink and sleep in this seaside resort with a decidedly European feel.

Want to sit back and let someone else do all the planning for you? Then book Culture Trip’s six-day group adventure where you’ll get to hike the Atlas Mountains and stop off at a traditional Berber village.

Agadir Beach

Natural Feature

One of the main attractions in Agadir, the sandy beach is lapped by rolling waves from the mighty Atlantic Ocean. Sun loungers and parasols are available to rent and there are great views of the nearby hill, complete with Arabic inscriptions on its face.


Architectural Landmark
Morocco, Souss-Massa region, Agadir, the Corniche, seafront promenade
© Hemis / Alamy Stock Photo

Agadir’s corniche, also referred to as the promenade, is a pleasant place for a stroll and a spot of people-watching. The restaurants and bars are especially buzzing come nighttime.

Agadir Oufella

Architectural Landmark

The remains of Agadir Oufella date back to the 1540s. One of the city’s few buildings to have survived the devastating earthquake of 1960, the hilltop spot provides great views over the city and coast.

Agadir Marina

Architectural Landmark, Natural Feature
Agadir marina in southern Morocco, Souss-Massa Province, North West Africa.
© Roy Conchie / Alamy Stock Photo

A modern marina surrounded by chic cafes, high-class eateries and designer shops, Agadir Marina is a popular hangout for the local cool kids. Flashy cars fill the parking spots and hip youngsters sashay along the pavements.

Museum Municipal du Patrimoine Amazigh


The Museum Municipal du Patrimoine Amazigh is dedicated to preserving local Berber heritage. Exhibits include jewellery, carpets, clothing, musical instruments and documents.

Souk el Had


Immerse yourself in the local shopping scene at Souk el Had. While it doesn’t compare to the nation’s huge souks in places like Marrakech, Tangier and Fez, it’s one of the top places to buy souvenirs and experience local life in Agadir.

Agadir Medina

n the medina of the african port city of agadir
© Panther Media GmbH / Alamy Stock Photo

Also referred to as the New Medina, Agadir Medina was created by Coco Pollizi, a Moroccan-born Italian artist. Be transported back to times gone by as you stroll through the alleyways of the reconstructed medina along the tall walls built from sand-coloured stone. Shopkeepers sell an array of wares and you can watch artisans at work.

Ensemble Artisan


Most Moroccan cities have a dedicated place to preserve local craft techniques and sell handmade goods. Agadir’s Ensemble Artisan is a cooperative where you can see artisans creating ceramics, textiles, wooden items and more.

Memoire d’Agadir

The small museum of Memoire d’Agadir shows the history of Agadir through photographs, newspaper cuttings and manuscripts. It also serves as a memorial to those who died during the earthquake. The tranquil garden is a nice place to relax.

The Grande Mosque


One of Agadir’s main mosques, the Grand Mosque is fairly modern in its design. The lilting call to prayer is issued five times daily from the towering minaret.

Vallée des Oiseaux

Natural Feature, Park

Bird-lovers shouldn’t miss the small but charming Vallée des Oiseaux. A variety of feathered friends call the park home, along with a few larger animals like kangaroos, goats and deer.


Crocodile head feature as the entrance to Croco Park, Agadir, Southern Morocco, West Africa.
© Roy Conchie / Alamy Stock Photo

Another family-friendly Agadir attraction, Crocoparc houses a huge number of fearsome crocodiles. The lush and well-maintained gardens make for an attractive wander.

Paradise Valley

Natural Feature
Ravine in the lower Atlas Mountains near Agadir, known as, and marketed under the name, Paradise Valley, Morocco, North West Africa.
© Roy Conchie / Alamy Stock Photo

Located just a short distance from the heart of Agadir, the scenic Paradise Valley is a top place for hiking, sunbathing, swimming and relaxing. Emerald-coloured waters sparkle beneath dramatic red-orange rocks and small Berber villages dot the surrounding countryside.

La Grande Roue Agadir

Amusement Park

Visitors can take a spin on La Grande Roue Agadir for great views over the busy beach, the promenade and the city. While the Ferris wheel operates in the daytime and evenings, many people prefer to ride after dark to admire the twinkling lights and reflections.

Souss-Massa National Park

Sand dunes near Sidi R´bat on the atlantic coast of south morocco in the national park of Souss Massa
© Lars Spangenberg / Alamy Stock Photo
A great day trip from Agadir, Souss-Massa National Park is especially fun for keen ornithologists. The beaches, dunes and wetlands are home to an array of other fauna too.


Natural Feature, Architectural Landmark

Just a short hop from Agadir city, Taghazout is known for its excellent surfing conditions. Of course, the sandy beach is also terrific for those looking to relax and soak up some sun, Venture away from the beach to try and spot tree-grazing goats in the argan trees.


Architectural Landmark, Historical Landmark
Sunday market, Berber Village, Taroudant, Morocco
© Martin Lindsay / Alamy Stock Photo

An attractive historic town, Taroudant medina’s high terracotta-coloured facades have earned the area the nickname of Mini Marrakech. Combine awesome vistas and a sense of history as you explore the town’s maze of streets.


Natural Feature, Architectural Landmark

A charming coastal town around an hour and a half from Agadir, Imsouane has a bright red lighthouse, great surfing breaks, clean beaches, street art, an authentic fishing village and a laid-back vibe.

Agadir’s spas


Great for luxury seekers, Agadir’s many spas offer numerous treatments to soothe the mind, body and soul. Sample massages from across the globe, sweat it out in a traditional Moroccan hammam, get glowing skin with a deep cleansing scrub, enjoy a facial and much more.

These recommendations were updated on September 4, 2021 to keep your travel plans fresh.

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