10 Top Fashion Boutiques in El Jadida

Dolls wearing Arab fashions | © young shanahan / Flickr
Dolls wearing Arab fashions | © young shanahan / Flickr
Photo of Sarah Williams
29 September 2017

Whether you’re looking for some traditional Moroccan attire, such as kaftans and djellabas, to add to your wardrobe, or whether you want to browse a selection of international designs, here are some of the best places to buy clothes in Morocco’s seaside town of El Jadida.

La Butiko

Ladies looking for modern and imported fashions should check out La Butiko. Stylish evening and day-to-day items from France, Spain, and other countries are sold at the cute boutique. It’s a top place to find a classy cocktail dress, a sexy dress for a night on the town, funky street wear, a fashionable coat for the cooler months, and more. You’ll also find matching bags, sparkling costume jewellery, and a range of other accessories.

La Butiko,Rue Sidi Bouzid, El Jadida +212 612-108888

Rayan Shop

Rayan Shop, located within the Marhaba Centre, is another great choice for men who enjoy shopping and like to look good. Selling mainly casual and sportswear, you’ll find well-known brands among the collections, including Nike, Levi, and Ralph Lauren. It’s popular with locals because of the good quality for affordable prices. The shop sells footwear as well as clothes for adults and kids.

Rayan Shop, Centre Marhaba, Avenue Mohamed VI, El Jadida +212 630-477718

LC Waikiki

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LC Waikiki is part of a Turkish boutique chain that sells smart, casual clothing for adults and children. You’ll find almost any items of clothing you need, from shirts, blouses, t-shirts, jackets, and dresses, to trousers, skirts, leggings, and caps. There are branches in several Moroccan cities, including Casablanca, Marrakech, Rabat, and Fez. The El Jadida branch can be found near the large Marjane department store.


Celio is another El Jadida fashion outlet that’s located close to Marjane department store. A French chain with a global presence, it sells clothes and accessories for men. From smart daytime wear, including jeans and t-shirts, to professional suits and evening attire, Celio has everything a man could want for his wardrobe. Shoes, ties, hats, caps, underwear, and pyjamas are also available.

Celio, Marjane, El Jadida


Another French-owned fashion shop, Gemo caters for both men and women. Established for more than two decades, the spacious store has a wide selection of garments in various sizes and styles to suit most tastes. Most items follow the latest European trends. Gemo is also a great choice for people looking for quality clothing for children.

Gemo, Marjane, El Jadida

R&T Fashion

R&T Fashion can be found on a small street off Avenue Imam Chafii, in the Essaada neighbourhood. It sells clothing for women that complies with Islamic standards of dress, such as items that reach to the ankles and have long sleeves and high necklines. As well as dresses, abayas, and kaftans for women and girls, the shop also stocks a wide range of head scarves and hijabs, another type of cover for the hair and head.

R&T Fashion, 103 Gamal Eldin Alafghany, Essaada, El Jadida +212 659-700921

As well an enhancing your wardrobe, fashion items, especially clothes with a local touch, can also make terrific gifts and souvenirs to take home from El Jadida. While there are many more shopping options in larger cities, such as Casablanca and Rabat, fashion-conscious travellers can still find plenty to browse and buy in El Jadida.