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Dolls wearing Arab fashions | © young shanahan / Flickr
Dolls wearing Arab fashions | © young shanahan / Flickr

10 Top Fashion Boutiques in El Jadida

Picture of Sarah Williams
Updated: 29 September 2017
Whether you’re looking for some traditional Moroccan attire, such as kaftans and djellabas, to add to your wardrobe, or whether you want to browse a selection of international designs, here are some of the best places to buy clothes in Morocco’s seaside town of El Jadida.

Lady Caftan

Specialising in traditional Moroccan garments, Lady Caftan is the ideal place for anyone looking to take home a detailed kaftan from their travels in El Jadida. The long, fitted dress-like items are available in a variety of vibrant shades, with many boasting beautiful embellishments and sequins.

Lady Caftan, Avenue ibn Toumart, El Jadida +212 661-633735

H&N Boutique

Located on Avenue Mohamed VI, close to the beach and Port, H&N Boutique is within easy reach of many of El Jadida’s popular tourist attractions. Pop in to browse the well-ordered clothing collections for men, and peruse the assortment of sweaters, t-shirts, shirts, bags, and other items.

H&N Boutique, Avenue Mohamed VI, El Jadida + 212 645-43796

La Butiko

Ladies looking for modern and imported fashions should check out La Butiko. Stylish evening and day-to-day items from France, Spain, and other countries are sold at the cute boutique. It’s a top place to find a classy cocktail dress, a sexy dress for a night on the town, funky street wear, a fashionable coat for the cooler months, and more. You’ll also find matching bags, sparkling costume jewellery, and a range of other accessories.

La Butiko,Rue Sidi Bouzid, El Jadida +212 612-108888

Rayan Shop

Rayan Shop, located within the Marhaba Centre, is another great choice for men who enjoy shopping and like to look good. Selling mainly casual and sportswear, you’ll find well-known brands among the collections, including Nike, Levi, and Ralph Lauren. It’s popular with locals because of the good quality for affordable prices. The shop sells footwear as well as clothes for adults and kids.

Rayan Shop, Centre Marhaba, Avenue Mohamed VI, El Jadida +212 630-477718

LC Waikiki

LC Waikiki is part of a Turkish boutique chain that sells smart, casual clothing for adults and children. You’ll find almost any items of clothing you need, from shirts, blouses, t-shirts, jackets, and dresses, to trousers, skirts, leggings, and caps. There are branches in several Moroccan cities, including Casablanca, Marrakech, Rabat, and Fez. The El Jadida branch can be found near the large Marjane department store.

LC Waikiki, Marjane, El Jadida


Celio is another El Jadida fashion outlet that’s located close to Marjane department store. A French chain with a global presence, it sells clothes and accessories for men. From smart daytime wear, including jeans and t-shirts, to professional suits and evening attire, Celio has everything a man could want for his wardrobe. Shoes, ties, hats, caps, underwear, and pyjamas are also available.

Celio, Marjane, El Jadida


Another French-owned fashion shop, Gemo caters for both men and women. Established for more than two decades, the spacious store has a wide selection of garments in various sizes and styles to suit most tastes. Most items follow the latest European trends. Gemo is also a great choice for people looking for quality clothing for children.

Gemo, Marjane, El Jadida

Noura Shop

Noura Shop sells a diverse selection of both traditional Moroccan clothing and sleepwear for women. There is an extensive selection of head scarves, elegant abayas, and modest but beautiful long-sleeved dresses that reach to the ankles. The store is located close to Theatre Afifi and there are many cafes and restaurants close to hand.

Noura Shop, Quartier Aéroport, El Jadida +212 673-102141

Boutique Marathon

Boutique Marathon is a prime shopping outlet for men who are looking to keep up with all the latest Italian designs and trends. Although a fairly small shop, it sells a good choice of casual items, including a selection of footwear. The clothing collection includes jeans, hoodies, sweaters, t-shirts, and caps.

Boutique Marathon, 46, Place Al Hansali, El Jadida +212 5233-55476

R&T Fashion

R&T Fashion can be found on a small street off Avenue Imam Chafii, in the Essaada neighbourhood. It sells clothing for women that complies with Islamic standards of dress, such as items that reach to the ankles and have long sleeves and high necklines. As well as dresses, abayas, and kaftans for women and girls, the shop also stocks a wide range of head scarves and hijabs, another type of cover for the hair and head.

R&T Fashion, 103 Gamal Eldin Alafghany, Essaada, El Jadida +212 659-700921

As well an enhancing your wardrobe, fashion items, especially clothes with a local touch, can also make terrific gifts and souvenirs to take home from El Jadida. While there are many more shopping options in larger cities, such as Casablanca and Rabat, fashion-conscious travellers can still find plenty to browse and buy in El Jadida.