Fashion in Morocco often combines traditional garments and patterns with outside influences. As with many things in Morocco, the fashion scene often incorporates elements from Arab, Berber, and Islamic customs. It’s also usually easy to spot influences from other African nations, European countries, and places farther afield. If you’re looking to learn more about Moroccan style, here are some of the country’s top travel bloggers to check out.
Souad El Mghari
Souad El Mghari is the site owner of Kaftan Mag, a blog dedicated to fashion (mainly female), beauty, and lifestyle. It takes its name from a traditional item of Moroccan clothing. Born in Agadir, the blogger has had a keen interest in fashion since a very young age. As well as providing inspiration through her own blog, Souad El Mghari is regularly featured elsewhere in addition to working as a freelance fashion editor and stylist. She blogs in English on Kaftan Mag, looking at fashion trends and events, celebrity style, hairstyles, makeup, and more, as well as showing her own personal style and the terrific bargains she manages to find in Moroccan souks.
Born in Marrakesh but now living in Casablanca, Yasmine Zemmama runs a fashion, beauty, lifestyle, and travel blog called My Hipster Square. She blogs in French, though Google Translate is embedded within her site, making it easy for other readers. Content includes seasonal clothing, garments for special occasions and festivities, brand and product reviews, comparison posts, and where to shop for fashion in Morocco.
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Yasmina Olfi is another female Moroccan fashion and lifestyle blog. She covers general trends, reviews various products, and provides tips and inspiration on her blog, Fashion Mintea. Her personal style is glamorous and sophisticated, and females can get plenty of ideas for elegant outfits. The blog has a more luxury focus than many other Moroccan fashion blogs. The name reflects the favorite national drink of mint tea, helping to bring Moroccan culture to the site. Content is written in French.
Afaf and Marwa
Afaf and Marwa are two sisters from Tetouan who share their passion for all things fashion related on their blog, Afaf & Marwa. Appealing to a younger audience, they blog mostly in French. There are style tips, such as how to combine a few items for several different looks and how to make an impact with accessories, suggestions on where to shop, makeup techniques, and product reviews. They also blog about fashion events and provide video tutorials.
Hanae, Yasmine, and Malika
Hanae, Yasmine, and Malika are the three Rabat-born sisters behind the popular Moroccan fashion blog, Skinny Jeaans. They started their blog in 2011 and it is one of the longest established fashion blogs from the country. They offer inspiration about how to wear pieces and what to wear for certain events and activities. The stylish sisters discuss how to match current styles with personal preferences and feelings. They also cover fashion events and news, makeup tips, and their own beauty regimes, along with how they get ready for days and nights out. Their content is written in English.
Sofia El Arabi
Sofia El Arabi was born in Morocco’s largest city, Casablanca. Her approach to fashion, and life in general, is very free spirited. She is a fashion blogger and fashion designer, with her blog and online store found at the same place: Bakchic. It is often difficult to combine long-standing Moroccan fashions and historic Eastern influences with the ever-changing fashions from the West. Yet that is what Sofia El Arabi tries to do, along with providing an Arab identity to fashion-conscious people within the Arab world.
Joseph Ouechen, born in Casablanca, is one of the few male fashion bloggers from Morocco. His site, You Are The Style, keeps abreast with fashion news from Morocco, follows fashion events, looks at designers, and updates on all the latest trends for men. There are also tips and reviews as well as a large eye-catching collection of photography showing street style. You can see day-to-day styles from the neighborhoods and streets of Morocco. The blog is written in French.
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Nour H owns the blog Guide de la Maghribia Actuelle. Covering fashion, lifestyle, beauty, and other diverse topics, it’s a great read for budget-conscious fashion lovers. Posts show people how to be stylish and make great use of colors with a modest budget. Indeed, Nour H is a self-confessed Moroccan thrifista. She blogs in French.
Ghitta Laskrouif’s site is named after her. A fashion design and fine arts graduate, she comes from a family of skilled craftspeople. She blogs in English on her site as well as selling her own branded garments; she designs clothes and accessories that are suitable for various occasions. All are handmade. Read about events and fashion news, and get plenty of inspiration for your own Moroccan-themed wardrobe.
Mohcine Aoki comes from Casablanca. He is a fashion blogger and model. His blog, which is named after him, is written in English. As well as clothing, accessories, brands, and reviews, his site also has a lifestyle section. Be inspired by Mohcine Aoki’s personal style, which revolves heavily around smart/casual street wear and neutral shades.
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