Ralph Lauren once said, “Fashion is about something that comes from within you”. What better way to discover this, or at least be guided towards it, than by cutting-edge fashion bloggers. The Kenyan fashion blogosphere is thriving and here are some who’re definitely above the cut.
Franklin is a first-rate fashion blogger, and one of the popular male bloggers in this field. He aims to educate men on how to keep it classy and trendy, drawing inspiration from local and international fashion scenes. Besides reviewing a litany of men’s products and fashion labels, he also dishes out practical tips.
Muriuki is a man on a mission to change the perception of men’s fashion in Kenya. Although his blog is still quite new, it is packed with useful tips from fashion to grooming to lifestyle. His blog not only showcases his knowledge and passion for men’s fashion, but also his styling prowess. 6 months into fashion blogging, he won the MIMI Fashion Blogger Contest, which attests to his creativity.
Mussilli characterises himself a personal stylist and a fashion blogger, staying true to his belief that “Fashion fades but style is eternal”. He has an exquisite taste in men’s fashion and intends to inspire other men. He has enjoyed a wide local media coverage and is considered a key player pertaining to men’s formal wear.
Mwangi is edgy and one of the best female bloggers in the fashion space, no doubt about that. The content on her blog, which has evolved from fashion to include natural hair and styling, gives her audience a comprehensive understanding of fashion. After all, fashion is not just about clothes – it is the outfit and how you style it, with or without accessories, from head to toe.
The blog is packed with styling advice and beauty tips with tutorials – who knew you could make crayon lipstick or that lip scrubbing was a thing? This law graduate is enthusiastic about fashion and styling, in her own words, “I am a style and lifestyle blogger by interest”. Gloria writes in an engaging and entertaining way, and her advice is for the present-day urban woman.
Carole and Jeulz
Carole and Jeulz are twin fashion bloggers chronicling their passion for fashion on glamourzone.org. They are constantly churning out fashion advice, specifically on casual wear, both on their blog and on social media platforms. Their captivating fashion advice targets young urban females.
Mwai is all about fashion, beauty, styling, and occasionally throws in advice about her life experience and travel reviews. She worked as a stylist, later launching her first blog “The Fashion Notebook”. In 2016, she rebranded and created her blog as well as a vlog on her YouTube channel. She has been featured in local and international media and won the BAKE Best Fashion Blogger Award twice – in 2012 and 2013 (BAKE stands for Bloggers Association of Kenya).
Lucia is among the most stylish female fashion bloggers in Kenya. She blogs about fashion, lifestyle and hair and beauty. Her fashion advice is focused on street fashion with occasional elegant high-end fashion tips. This is, perhaps, one of the reasons she won the 2016 BAKE Best Fashion Blogger Award.
Winnie The Fashionista
Winnie studied law, but her passion led her to fashion blogging. A self-proclaimed make-up stylist, she writes about styling and beauty tips. Her style includes street fashion, casual wear and corporate styles. Her style – and blog – has been featured several times in the media.
Sharon is by far the most popular female fashion blogger. She has a massive following on her blog as well as social media platforms, not forgetting YouTube. She took the country by storm and is not in a hurry to exit that realm. She writes about everything fashionable; as well as travel, weddings, and lifestyle and beauty advice. She also writes for a local magazine called Lifestyle. In 2014, she was crowned the BAKE Top Fashion Blogger of the Year.