Culture Trip

Culture Trip’s mission is to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and culture, special, unique and meaningful.

Together with our users, we take a stand for an open, tolerant and cosmopolitan world. We deeply care about this, and aspire to be creative, sustainable and inclusive in everything we do

Created for the Curious

We help our culturally curious audience explore and experience their world, wherever they are, wherever they go, with our award-winning stories and recommendations, and our curated collection of thousands of memorable local and international experiences and places to stay that can now be directly planned and booked via our site and our app.

While travel might be restricted right now, we know that the universal need to experience life never is. That’s why our ‘Stay Safe, Stay Curious’ campaign invites you to explore and experience your own cities and countries, and get outdoors where possible. We have also launched virtual experiences such as online cooking classes with local chefs, museum tours guided by experts and walking tours through much loved cities that you can enjoy from the comfort of your home.

Culture Trip is a global startup operating in experiences and travel, media and entertainment, and has won many accolades for its inspirational content, work for brand partners and advertising clients, and the growing impact of its brand. It has been named by Forbes as one of the fastest-growing companies to watch and has been selected as App of the Day by Apple in the US and the UK.

Our Values

Embrace the World

We are open to the world. We embrace people of all backgrounds, abilities, identities, genders, orientations and beliefs.

Put the User First

We put the fun in funnel, and use creativity and technology to enable a superb user experience and deliver the best customer service, from travel inspiration to orientation, planning and booking.

Stand Together

We do more, faster, when we have each other’s backs and support each other. We act collectively, we win as a team, and we celebrate our successes.

Grow Relentlessly

We are building a global company with a visible and sustainable impact on the world. We have unreasonable ambitions – for ourselves and our company. We think really big.

Express Yourself

We value intuition and creativity. We encourage self-expression, candour and clear communication.

Make it Happen

We get it done. We accept responsibility and prioritise to make decisions fast and commit to them. Deadlines, targets, results and costs matter.

Our Company Causes and Networks

As a company, we identified a number of causes that we care deeply about and want to make a positive impact on, both inside Culture Trip and throughout the world.

Our Company causes are: Wellbeing, Diversity & Inclusion, LGBTQ+, Gender Equality, Sustainability and Family & Carers.

Each of our causes are supported and driven by a dedicated Network of passionate employees who are responsible for generating a range of relevant changes and initiatives in each area. Each Network also has an executive sponsor and an employee lead to ensure their sustained progress.

The Culture Trip Hyper Growth Story

Culture Trip has shown record-breaking growth: monthly unique visitors have gone to 15-20 million, app downloads have leapt to more than 2.7 million, social followers have increased to over 8 million and our videos have been viewed more than 2 billion times. Since 2019 alone, we have won more than 30 awards including the Travel Media’s Consumer Publication Of The Year Award, and our app was named App of the Day by Apple in the US and the UK.

Culture Trip was founded in 2011 by Dr Kris Naudts and has received $100 million in funding across Series A and B rounds since 2015.

The Global Culture Trip team

From just a dozen people in late 2016, the team has expanded to become a diverse team composed of engineers, creators, data scientists, media experts, and marketers across offices in London, NYC, and Tel Aviv.

Culture Trip also has a network of more than 600 freelance local content creators, who cover hundreds of cities across the world. In-house teams work with this global network to produce inspiring stories for our site, app, newsletter, and social channels. Alumni of companies including Google, BBC, Guardian, and Deliveroo have joined the team - all of them passionate about Culture Trip’s mission and dedicated to delivering against it.

Loved by our users

“Really useful app to find interesting things to see do, drink and eat in new places. I’ve been using it regularly in my travels over the past few months. I also love that you can download articles to read when you don’t have internet. One suggestion would be to be able to see the articles in lists offline as well. Loving the app!”

James McAsey

“Very nice app especially to find places during trips that are local and not touristic.”

Michelle Yegres

“All I have to do is type my question and I find what I’m looking for in a heartbeat.”

Anna Nova

“I really like this app. Unlike TripAdvisor it’s not full of tours. Unlike guidebooks, which are only updated occasionally, there are frequent new insights, and sometimes on restaurants/cafes, provided on key destinations by different writers. Keep it up Culture Trip!”



Digiday Video Awards

Digital Studio of the Year2020

The Telly Awards

7 Awards2020

Webby Awards

2 Awards2020

United Nations Covid-19 Response

Culture Trip chosen as one of the UN’s selected group of creators2020

Muse Creative Awards

1 Award (Platinum)2020

The Sunday Times

Fast Track Disrupters to Watch2019

Lovie Awards

2 Awards2019


App of the day on iTunes US2019App of the day on iTunes UK2019

Drum Marketing Awards

Emerging Brand Of The Year Finalist2019

Muse Creative Awards

9 Awards (Platinum, Gold and Silver)2019


SXSW Experiential Marketing Event Finalist2019

The Telly Awards

9 Awards (Gold, Silver and Bronze) 20192019

British Media Awards

International Editorial Content Team Of The Year Bronze Winner2018

Travel Media Awards

Consumer Publication Of The Year And National2019Consumer Feature Of The Year Finalist2019


Five Fast-Growing British Businesses To Watch2018