Founded in London by former academic psychiatrist Dr Kris Naudts, Culture Trip is a startup that inspires people to explore the world’s culture and creativity through innovative technology and our global network of local content creators.
We share the belief with our ever-growing global community that using technology and creativity to explore and understand differences between people, places and cultures around the world will bring us all closer together.
Our vision - to bring the world to everyone and in doing so bring us all closer together – drives everything that we do.
A hypergrowth startup
At the end of 2016, Culture Trip was named by Forbes as one of five fast-growing British businesses to watch in the coming year.
Since then, our monthly unique visitors have increased from 4M to 11M, our social following has grown from 1M to 5M and our app downloads have leapt from 50K to 650K.
More than anything, it’s our expertise in video and social media that’s fuelling our hypergrowth. In 2017 alone, our videos got 1.3B views, a benchmark reached less than a year after the first was posted. Our main Facebook page, followed by 4M people from around the world, achieves 500M impressions every month.
Three offices and 300 local content creators
From just 12 people in summer 2016, our team has expanded to 150 full-time members of staff, spread across our offices in London, New York City and Tel Aviv.
Top tech and creative talent from the likes of Google, Facebook, Bloomberg and the BBC have already joined us and we are gearing up for a major recruitment drive across our engineering, editorial, social, commercial and marketing teams to match our explosive growth.
Our global network of 300 local content creators currently counts 170 writers, 35 filmmakers, 70 photographers and 25 illustrators and animators. Their work is joined on our site, social channels and app by that of our in-house creative teams.
Diverse creative formats
We publish over 3,000 new articles every month across 12 verticals: art, architecture, fashion, film & TV, food & drink, home & design, literature, music, sports, technology, travel and wellness. These are enhanced by a similar volume of visual-creative material in the form of videos, photographs, illustrations and animations.
Beyond expanding our global Facebook, Instagram, Twitter and Pinterest channels, we are forming thriving social media communities around the things people love. This began on Facebook and Instagram with Eyecatcher for fans of art and creativity and will continue with Hungerlust for foodies. We also showcase editorial content on our Medium channel, The Omnivore, and in our newsletters.
Our next steps will include AR and VR content and we also have plans for original long-form video and TV.