A Brief History Of 7 For All Mankind

They are widely known as the jeans that changed the world of denim. What was once reserved as a casual work pant to get dirty, and what originated as a durable uniform, evolved into a fashion statement that became a staple of American culture. Jeans were for the Average Joe because they were an affordable necessity to have in the closet. But it was 7 For All Mankind that took jeans and made them into a luxury item worn by celebrities. Their name refers to the belief that every person should own at least seven pairs of jeans, one for every day of the week. If you have seven pairs of ‘Sevens’ in your closet, you’re pretty lucky.

By using higher quality materials and tailoring their jeans to have a less stiff, softer and more comfortable fit, 7 for All Mankind revolutionized denim to bring a premium product to everyone. However, at well over $100 a pair, it’s not necessarily true that everyone can afford to wear them. This fact made them perfectly amenable to the celebrity culture and is what capitulated them to ‘designer jeans’ status even though they are mass-produced.

They are, of course, a California-born brand, which is completely natural considering LA was once considered a casual city of jean wearers. Founders and designers Michael Glasser, Peter Koral, and Jerome Dahan saw a void in the market and filled it, in a city that loved the casual look of jeans but also loved high-class luxury. By somehow managing to marry these opposing ideals, 7 For All Mankind did what no brand had done before. As soon as the celebrities in LA caught on, which is a big part of their appeal, their work became famous. The signature designs on the back pocket became another one of the coveted status symbols of fashion that speak without having to say anything. This was especially true of the pockets decorated with real Swarovski crystals, which was a popular trend in the early 2000s when the brand was first born, as were the low rise and tight fit.

Men and women celebrities alike have repped the jeans since their inception, including Jessica Alba and Ashton Kutcher, who helped popularize them. In addition, they’ve featured prominent celebrities in their ad campaigns such as supermodel Miranda Kerr, actor James Franco, and most recently, actress Zoe Saldana.

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Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.