London Fashion Bloggers to Follow on Instagram

A West London-living modern-day style icon with a penchant for travel and a book collection that boasts some of the best recommendations we’ve come across online, Lucy Williams of Fashion Me Now is so much more than just a fashion blogger. Her sense of style is effortless, understated and consistent and she wears a printed wrap dress like no other. Add her to your Instagram feed and let her inspire everything from your wardrobe to your wanderlust wishlist.

The key to standing out in an Instagram news feed is consistent branding; an art that Framboise Fashion’s Sarah Mikaela masters. Her imagery is particularly beautiful and it places as much focus on the art direction as it does the clothing featured. Everything is considered and carefully curated, but her approach to blogging is by no means taken too seriously – her personable commentary will draw you in and make you just as excited about the clothing she features as she is herself.

Fashion blogger is just one sring to London-based Matthew Zorpas’ bow – he’s also a creative consultant and a university lecturer. His website, The Gentleman Blogger, features style and travel posts as well as a wealth of video content. Expect rich, saturated hues, beautiful locations, and polished menswear styling inspiration.

Menswear model and influencer, Richard Biedul strikes the balance between sharply polished and a little rugged around the edges with every outfit that he puts together. Championing some of the best suiting on the market and styling it particularly well, he not only knows how to make linen work in summer (a challenge only some accept and even less people excel at) but he also manages to make a beanie look good in cooler months.

Relatively new to the London blogging landscape, Lyndsey Holland’s split career path sees her practising physiotherapy on some days and dishing out style advice via her blog, Ropes Of Holland, on others. If you have a penchant for oversized shirting, tailored separates and ripped denim, then Lyndsey’s take on styling might be just the dose of inspiration that you need.

Ultimate London cool girl, Camille Charriere has been the name on every fashion brand’s collaboration wishlist since the launch of her blog in 2010. Her outfits may appear thrown together but you can be sure that every item featured has been chosen for a reason. Luxe knits, conceptual cuts and oversized tailoring appear altogether effortless when styled with ripped denim and an artfully dishevelled bed-head, and are brought completely up to date with the addition of an of-the-moment sock boot or a pair of highly Instagram-able Dior kitten heels.

With a background working for the likes of Elle and Tank magazine as well as a degree in Fashion Journalism from LCF, you can trust that Soraya Bakthiar’s opinions on style and trends are informed. She calls London home but has a strong connection with the Middle East and takes her eclectic wardrobe to far-flung destinations on the regular. Want to know how to style Sophia Webster’s latest pompom sandals or need hints on how to work the gingham trend from head to toe? Bookmark this experimentalist’s blog and all your questions will be answered.

Who better placed to launch a personal blog than someone at the cusp of just about every fashion trend? Lisa Aiken is the Fashion Director at Net-A-Porter, so you can pretty much thank her for the way you’re dressed right this minute. Her recently launched website, Two, is a great reflection of her personal style and the perfect place to find inspiration.

Joseph of Joey London fuses his love of fashion, culture and art into one creative outlet: his blog. He specialises in video, has a successful YouTube channel and also owns the latest fashion blogger’s must-have… a drone. This combined with a passion for photography results in a series of impactful imagery and footage across his personal site and social channels – you won’t find any mirror selfies here! What’s more? His love of high street clothing labels such as Reiss and ASOS means that his looks are a little easier to mimic than some of the other industry insiders in our list.

Having launched her blog back in 2006 when the ‘blogosphere’ was more of a vision than a reality, Susanna Lau is one of the few to thank for the rise of this Gen Y breed of fashion professionals. She paved the way with her witty interpretation of trends and her innovative take on styling, and has since been perhaps one of the most globally recognised faces in the industry. Frequenting the front row at Fashion Weeks across the globe and working with the likes of Gucci as well as undiscovered brands (read: Junya Watanabe for 2017), her blog offers up a wealth of information that you’re unlikely to find elsewhere.