French Fashion: The Top 10 Emerging Boutiques In Paris
There is a lot more to the Parisian shopping experience than the overcrowded Champs Elysées or the elegant, yet money grabbing Saint-Germain-des-Prés. Head to the right side of the river and discover some of the most up-and-coming, unique French boutiques in Paris. Here are the top ten boutiques to get your creative and fashionable juices flowing.
ATELIER BEAUREPAIRE
Whoever said that Parisian fashion is simply black or white needs to get themselves down to Atelier Beaurepaire pronto! Enter the colorful and super fresh boutique and, not only will a joyful and energetic team greet you, but you’ll also be received by a collection of detailed prints, patterns and motifs created fresh from the highest quality workshops in Morocco. The contemporary and urban selection of bomber jackets, pants and tees on display have been designed by two Parisian natives, Jimmy and Llan, and mix a variety of genres and influences that keep the young and fashionable crowds of Paris feeling their best.
BABEL
Babel, 55 Quai de Valmy, 75010
http://instagram.com/p/BHh3rlrBAsg/?taken-by=babelparis&hl=en
CLUB 75
What’s cooler than cool? Club 75. Its three founders are pretty much the cream of the Parisian cool crop. The dream team consists of Busy P, DJ, manager, producer and co-founder of Ed Banger Records – he’s discovered music giants such as Justice (or Mr Ozio), Michael Dupouy, founder of the communication agency La MJC, and finally, the extraordinaire art and graphic designer, Bertrand de Langeron (who has directed videos for Kanye West, MGMT and Major Lazer). The clothes? A crisp collection of t-shirts, sweats, accessories and snapbacks infused with graphic prints and a clever play on words in blues, whites and reds.
Club 75, 32 rue Yves Toudic, 75010
http://instagram.com/p/BJ-mt2vBIJI/?taken-by=club75official
L’EXCEPTION
Want to discover the most cutting edge, independent French designers today? L’Exception has the answer. Founded in 2011 by Régis Pennel and Vincent Thérond, the dynamic duo has managed to group under one roof. The best of the up-and-coming, independent French designers, many designers in this boutique are winners of prestigious awards. For men and women, discover the latest French collections from the likes of Études Studio, Surface to Air, Brooklyn We GoHard, Valentine Gauthier and Yasmine Eslami. The perk? They aren’t only a boutique but they’re also a blog and magazine where one can discover – from a more personal point of view – the campaigns and full collections of the designers on offer. Stay ahead of the fashion pack and visit their e-shop online here.
L’Exception, 28 rue Bichat, 75010 01 44 61 90 26
1. CENTRE COMMERCIAL
Store
Located just around the corner from Club 75 on rue de Marseilles is Centre Commercial. It is a collaborative space whose heart lies in the concept of slow shopping. With a dedication to sustainability, a focus on social commitment and a passion for the environment, Sébastien Kopp and François-Ghislain – creators of the equally eco-conscious sneaker brand VEJA– founded the store in 2010. Vintage bicycles, household items and the latest creative writings, are mixed in with women’s clothes, men’s wear and shoes, in a beautifully designed space. With a mélange of both, Made in France and international designers, you are guaranteed to leave this homely concept with new discoveries and an item that is built to last.
2. MISERICORDIA
Store, Shop
3. ÉTUDES STUDIO
ÉTUDES STUDIO
Established in only 2012 and opening its first boutique in Paris in May of 2015, Études Studio is already causing quite the scene on the Parisian fashion week runway. Its most recent SS16 collection was presented on Daniel Burens stripy columns at Palais Royal, where some of the most influential figures in the fashion industry watched in awe and delight. Laid-back elegance, with a youthful, urban flow, the independent brand is led by French artists Aurélien Arbet and Jérémie Egry. The brand is not just clothing, but is also a publishing house and an artistic agency. Form, shape, substance and some serious attitude, make Études Studio a brand that needs to be recognized.
Etudes Studio, 14 rue Debelleyme, 75003
http://instagram.com/p/BKTxRxfBr65/?taken-by=etudesstudio&hl=en
4. VALENTINE GAUTHIER
VALENTINE GAUTHIER
From one of the most chic & cool women to be seen on the streets of Paris, comes her eponymous brand Valentine Gauthier. With a boutique situated in the North Marais, her style incorporates that classic French look we all desire to possess, but with a contemporary and urban twist. Dainty derbies, elegantly soft sweaters and bold blouses in mixed materials, are just a few elements that make up the small yet, high quality collections. If the clothes aren’t convincing enough then, Gauthier’s credentials should be! Having studied at the prestigious, Atelier Chardon Savard in Paris, then working as a seamstress and model for Maison Margiela, Gauthier decided to go solo in 2007 and has not looked back, as her brand continues to gain acclaim and presence in fashion publications such as Elle, Cosmopolitan, The Stylist, Lui, Madame Figaro and many more!
Valentine Gauthier, 58 rue Charlot, 75003
http://instagram.com/p/BKQrEuOAXp9/?taken-by=valentinegauthierofficiel&hl=en
5. OMAYA VINTAGE
OMAYA VINTAGE
If you’re on a tight budget but still craving for something a little different and unique, then this boutique is for you! Evoking trends and styles from the 70s and 80s, the cheap, cheerful and fun frippery in Paris’ 11th district, was founded in 2010. What’s nice about Omaya Vintage -compared to many other vintage stores in Paris- is that you don’t have to rumble through piles and piles to find that special hidden gem. The friendly team has done the filtering for you, and they present their stock in a clear, easy-on-the-eye way.
Omaya Friperie, 29 rue Jean-Pierre Timbaud, 75011
http://instagram.com/p/wn7kvekIfM/?taken-by=omayavintage&hl=en
6. WAIT
Shop, Store
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